Senior Creative Strategist, Performance Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the creative and content strategy for a designated growth portfolio within Demand Generation.

• Manage initiatives from audience insights and strategic planning to development, launch, experimentation, and optimization across both paid and unpaid experiences.

• Create messaging frameworks tailored to specific audiences and those that are audience-agnostic across various channels, funnel stages, formats, and landing pages.

• Analyze audience needs and identify opportunities for experimentation using performance data, customer research, channel trends, and business priorities.

• Collaborate on quarterly tactical plans and oversee the portfolio's testing roadmap.

• Direct creative and content development from insight and concept through to launch.

• Draft strategic briefs, develop messaging, provide feedback, and coordinate efforts with creative, agency, and technical partners.

• Perform performance reviews and differentiate creative signals from media delivery and audience effects.

• Synthesize insights from various experiments and channels.

• Scale successful messages across paid social, display, native, online video, streaming/CTV, mobile, digital out-of-home, direct mail, and emerging channels.

• Identify and implement landing-page experiments to enhance conversion rates.

• Create self-service, AI-enabled frameworks, templates, tools, and workflows.

• Link creative and content decisions to business outcomes and communicate recommendations to stakeholders and leadership.

• Organize ambiguous initiatives, align stakeholders, resolve dependencies, and drive delivery independently.

• Forge partnerships with channel marketing, creative teams, agencies, analytics, CRO, Web, SEO, and other departments.

⛳️ Requirements

• A minimum of 6 years of relevant experience in creative strategy, performance marketing, growth marketing, integrated marketing, content strategy, advertising, or a similar field.

• Proven track record of managing complex programs and achieving measurable business outcomes.

• Exceptional creative judgment and strong business acumen.

• Advanced proficiency with AI-powered tools and workflows.

• Experience utilizing AI for research, ideation, briefing, creative development, analysis, and optimization.

• Strong analytical and experimentation capabilities.

• Experience in forming hypotheses, designing or assessing creative tests, interpreting performance data, and translating findings into actionable recommendations.

• Background in developing messaging strategies, value propositions, creative territories, or messaging hierarchies.

• Experience leading complex creative or content projects independently from insight and planning to launch and iteration.

• Deep understanding of performance marketing and the interplay between creative, media, content, and post-click experiences.

• Strong skills in cross-functional influence, prioritization, and communication.

• Preferred: experience in an agency setting; unpaid content, SEO-informed website experiences, educational resources, or interactive tools; creative testing initiatives; conversion rate optimization; self-service creative systems or AI-enabled workflows; marketing products to small businesses, merchants, or B2B audiences.

🏝️ Benefits

• Remote work options.

• Medical insurance coverage.

• Flexible time off policy.

• Retirement savings plans offered.

• Modern family planning support.

• Reasonable accommodations available throughout the recruitment process.