Paid Media Creative Strategist – Africa/Europe

This is a fully remote position, open to applicants in Europe.

📋 Description

• Grasp customer pain points, desired outcomes, objections, and purchasing motivations.

• Discover innovative angles and testing opportunities.

• Create hooks, headlines, ad concepts, and messaging strategies.

• Compose clear briefs for static advertisements, videos, and various creative formats.

• Ensure that each brief articulates the audience, message, concept, and visual direction.

• Analyze ad performance and identify trends across different angles, formats, and audiences.

• Examine the reasons behind the success or underperformance of creative content.

• Suggest iterations, new concepts, and future tests based on performance insights.

• Keep track of tested ideas to prevent redundancy in concepts.

• Oversee multiple brands, briefs, revisions, and deadlines efficiently.

• Collaborate with designers, editors, copywriters, media buyers, and account managers.

• Stay informed about advertising trends while ensuring ideas remain pertinent to each brand.

⛳️ Requirements

• A minimum of 5 years of experience in strategic marketing, brand development, and/or management.

• Strong skills in project management and copywriting/editing.

• Highly organized, reliable, and proactive in communication.

• Capable of managing timelines and balancing multiple projects and tasks simultaneously.

• Exceptional English communication and project management skills suitable for C-level interactions.

• Availability to work full-time aligned with PST (EST is acceptable).

• Experience with e-commerce companies and brands is a plus.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote working options.

• Opportunities for professional development and career advancement.

• Engaging work environment with a collaborative team culture.