Performance Creative Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the creative strategy for paid social media across Meta and various performance channels.

• Ensure a steady stream of innovative concepts and variations for testing purposes.

• Analyze creative performance to pinpoint successful hooks, formats, angles, products, audiences, and offers, and convert insights into actionable next steps.

• Craft comprehensive briefs for video advertisements, static ads, user-generated content, founder-led initiatives, and product demonstrations.

• Create engaging hooks, scripts, headlines, calls to action, and messaging angles.

• Collaborate with creators, video editors, designers, media buyers, and the founder to enhance creative output.

• Conduct research on customers, reviews, support interactions, competitors, trends, and related markets.

• Design tests to clarify what modifications were made, why they were made, and the insights gained.

• Keep track of creative fatigue and strategically plan for replacements before performance drops.

• Adapt successful concepts across various products, formats, audiences, and markets.

• Ensure that concepts remain true to the products and brand while progressing the creative roadmap.

⛳️ Requirements

• Proven experience in developing creative strategies for a performance-focused e-commerce brand or agency, which is the primary requirement.

• Deep understanding of Meta advertising and direct-response creativity.

• Capability to analyze ad performance data to inform creative decisions rather than merely generating reports.

• Knowledge of hooks, levels of awareness, customer objections, offers, positioning, and purchase motivations.

• Skill in distinguishing a truly novel concept from a slight visual modification.

• Experience in writing briefs, hooks, scripts, and ad concepts, along with collaborating with creators, editors, designers, or media buyers.

• Comfort in providing clear, specific feedback and receiving direct input in return.

• Strong organizational skills across multiple products, audiences, and tests.

• Proficient written and spoken English.

• Experience in action sports, motorcycles, cycling, cameras, or enthusiast products is an advantage, but not mandatory.

🏝️ Benefits

• Competitive salary (USD)

• Work From Home

• Flexible hours