Creative Lead, Copy

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the narrative creation for impactful integrated campaigns and social initiatives across Home/Stay, Experiences, Services, and additional growth areas.

• Collaborate with an Art Director to brainstorm and implement integrated, multi-channel campaigns.

• Transform brand and product narratives into culturally relevant, sharp, and engaging copy.

• Align the social-first voice and narrative with multi-channel campaigns.

• Maintain tone consistency and high-quality craftsmanship across various touchpoints.

• Work closely with Creative Leadership and cross-functional teams on prominent projects.

• Rapidly prototype ideas using a hands-on maker methodology.

• Leverage AI creative tools and innovative digital workflows to enhance ideation, iteration, and copy exploration.

• Oversee editorial and tone implementation.

• Liaise with creative colleagues, agency partners, and production companies.

⛳️ Requirements

• Over 10 years of relevant experience in leading global brand campaigns.

• Ideally a combination of experience from advertising agencies, creative studios, and in-house roles.

• An exceptional portfolio showcasing top-tier campaign work.

• Proven track record of successfully leading multiple cross-media campaigns.

• Strong conceptual thinking and brainstorming abilities.

• Experience working closely with Brand Management teams.

• Capacity to convert market research, data, and strategy into creative solutions.

• Ability to think both strategically and tactically, from concept to execution.

• Excellent communication and presentation skills.

• Empathetic towards customers and creative team members.

• A passion for Airbnb’s mission and purpose.

• Proficiency with AI creative tools and emerging digital workflows.

• Must reside in a state where Airbnb, Inc. is registered.

• Must be available to work West Coast hours.

🏝️ Benefits

• Eligibility for bonuses.

• Opportunity for equity participation.

• Access to benefits.

• Employee Travel Credits.

• Option for remote work.

• Possibility of occasional work at an Airbnb office or participation in offsite events, as agreed with the manager.

• Reasonable accommodations provided throughout the recruitment process.