Paid Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Initiate, oversee, and enhance Meta campaigns, while also facilitating expansion into Google.

• Organize accounts and experiments to swiftly gain insights and optimize spending.

• Monitor performance and translate findings into actionable next steps.

• Stay updated on policy changes, avert disapprovals, and manage reviews and appeals as necessary.

• Create ad concepts and strategies that yield results while adhering to platform and FDA/FTC regulations.

• Generate and test captivating hook ideas.

• Leverage performance metrics to determine which concepts to scale, modify, or discontinue.

• Communicate insights with the team to ensure creative output remains aligned with effective strategies.

• Construct a paid acquisition framework from the ground up for a US-based peptide health and wellness brand.

• Integrate AI tools into daily operations.

⛳️ Requirements

• A minimum of 2 years of experience in paid media.

• Direct experience managing paid advertisements for a peptide brand.

• Proficient in Meta Ads, specifically with DTC or eCommerce brands.

• In-depth knowledge of health and pharmaceutical advertising policies for Meta and Google.

• Experience with other regulated health sectors, such as telehealth, supplements, GLP-1, or TRT (preferred).

• Understanding of LegitScript certification and its impact on ad approvals (preferred).

• Background in recovering or safeguarding ad accounts within a restricted category (preferred).

• Familiarity with Google Ads in the healthcare sector (preferred).

• Prioritize compliance as much as performance.

• Stay informed about policy changes proactively.

• Articulate thoughts clearly and in straightforward language.

• Utilize AI tools on a daily basis and embrace continuous learning of new technologies.

• Comfortable working asynchronously and available during US business hours.

🏝️ Benefits

• Comprehensive health benefits package.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Collaborative and innovative work environment.