Senior Strategic Alliance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the Alliance Partnership from a marketing perspective, crafting and executing the joint marketing strategy, roadmap, priorities, and success metrics.

• Cultivate strong relationships with key stakeholders at CrowdStrike and within the partner organization, serving as the primary marketing coordination point for the partnership.

• Convert the evolving technology proposition into engaging positioning, messaging, and go-to-market strategies tailored for relevant European audiences.

• Lead marketing initiatives from initial market and category awareness to solution adoption, demand generation, and sustainable growth.

• Coordinate cross-functional teams across Partner Marketing, Field Marketing, Product Marketing, Brand, Communications, PR, and Digital to achieve set objectives.

• Create integrated B2B marketing programs that encompass campaigns, content, digital initiatives, IT industry events, strategic sponsorships, and executive engagement.

• Assist in go-to-market strategies for emerging technology propositions, including sovereign cloud and AI-native cybersecurity, targeting enterprise, public-sector, and highly regulated industries.

• Develop scalable methods that empower the broader partner ecosystem to present relevant propositions and solutions to their clients.

• Define clear KPIs and reporting mechanisms to assess marketing effectiveness, progress, and business impact.

• Deliver regular updates to executives regarding progress, results, key milestones, risks, and subsequent steps.

• Actively identify opportunities and dependencies, mobilizing the necessary teams to eliminate obstacles and maintain project momentum.

⛳️ Requirements

• Over 12 years of B2B marketing experience, with a minimum of 8 years in technology, enterprise software, cloud, cybersecurity, or related sectors.

• Demonstrated ability to lead strategic marketing initiatives, technology alliances, or complex B2B go-to-market programs.

• Strong comprehension of enterprise technology and the capability to convert complex technical concepts into compelling market narratives.

• Experience in cybersecurity, cloud infrastructure, sovereign cloud, or data sovereignty is highly beneficial.

• Background in marketing to public-sector organizations and/or highly regulated industries is a significant advantage.

• Proven success in building and maintaining relationships with senior stakeholders in complex, matrixed organizations.

• Exceptional leadership and influencing skills across functions, with the ability to achieve results without direct authority.

• Strong project and program management skills, capable of overseeing multiple workstreams, stakeholders, and dependencies.

• Outstanding written and verbal communication abilities, with the confidence to present regularly to senior and executive leadership.

• Comprehensive understanding of integrated B2B marketing across partner, field, digital, content, communications, events, and brand.

• Strategic and analytical mindset with a strong inclination towards action and the ability to translate strategy into measurable results.

• Fluency in both German and English is essential, with excellent communication skills in both languages.

• Based in Germany, with the capability and willingness to travel frequently to partner locations and relevant meetings and events across Europe.

• Bachelor’s degree in marketing, business, communications, or equivalent professional experience.

• Proven track record of leveraging AI technologies to enhance decision-making, streamline workflows and processes, boost efficiency, and drive business outcomes.

🏝️ Benefits

• Competitive compensation and equity awards.

• Comprehensive programs focused on physical and mental wellness.

• Generous vacation and holiday policies to facilitate recharging.

• Paid parental and adoption leave.

• Opportunities for professional development available to all employees, regardless of their level or role.

• Employee Networks, community groups, and volunteer opportunities to foster connections.

• Dynamic office culture equipped with world-class amenities.

• Great Place to Work Certified™ across the globe.