Email & Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Implement email marketing initiatives for both Rove Concepts and Rove Next.

• Develop, manage, and enhance automated customer journeys, which include welcome series, abandoned cart notifications, browse abandonment, post-purchase communications, win-back strategies, and retention flows.

• Create customer segmentation strategies to deliver tailored marketing experiences.

• Work in collaboration with the Creative and E-Commerce teams on product launches, promotional activities, and seasonal campaigns.

• Design, test, and refine email content, subject lines, layouts, and calls-to-action.

• Execute A/B testing to enhance engagement, conversion rates, and overall campaign effectiveness.

• Track campaign performance and generate regular reports that include actionable insights.

• Manage email marketing calendars to ensure campaigns are delivered accurately and on schedule.

• Keep up to date with best practices in email marketing, CRM, and lifecycle marketing.

⛳️ Requirements

• Over 2 years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce context.

• Proficiency in using email marketing platforms like Klaviyo or similar tools.

• Strong comprehension of customer segmentation, marketing automation, and lifecycle campaigns.

• Basic knowledge of HTML for editing emails is a plus.

• Excellent analytical and organizational capabilities.

• Outstanding communication skills and a keen attention to detail.

🏝️ Benefits

• Full-time position.

• Flexible remote work options.

• Commitment to employment equity and fostering diversity in the workplace.