Channel Marketing Coordinator – DACH

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assist in marketing initiatives for Focusrite Group's Content Creation brands, which include Focusrite, Novation, ADAM Audio, Sequential, and Oberheim.

• Manage the daily channel marketing interactions with direct-to-reseller partners in Germany, Austria, and Switzerland.

• Adapt regional and global brand marketing strategies into localized activities across reseller stores, digital platforms, e-commerce channels, local media, as well as artist, creator, and influencer networks.

• Plan and execute campaigns, product launches, promotions, and partner marketing activities aimed at driving demand, ensuring sell-through, and meeting brand objectives.

• Oversee proactive marketing plans and respond to partner needs based on commercial opportunities, product priorities, and regional focuses.

• Ensure effective communication with resellers, and manage the planning, delivery, and follow-up of marketing materials.

• Work alongside Sales to identify commercial opportunities and align marketing efforts with revenue and sell-through goals.

• Coordinate the delivery of launches, campaigns, and promotions, ensuring assets, messaging, and partner deliverables are provided punctually.

• Evaluate key reseller partners for brand representation, campaign execution, product content, promotional activities, and adherence to marketing plans.

• Create and modify marketing plans that align with regional strategies and brand goals.

• Collaborate with senior regional marketing leadership to conceptualize and implement partner campaigns.

• Assist in the planning and execution of local events, including logistics and on-site delivery, particularly within the DACH and BNLX regions.

• Work with Localisation to customize campaign assets for German-speaking markets.

• Build relationships with local media for PR, editorial, and promotional opportunities.

• Establish connections with local artists, creators, and influencers to enhance product demand and brand visibility.

⛳️ Requirements

• Proficient in written and spoken German and English; knowledge of additional languages is a plus.

• Prior experience in a trade marketing or channel marketing position, preferably in the Music Technology, Consumer Electronics, or multi-brand sectors.

• Strong skills in project management and time management.

• Ability to handle multiple campaigns, partners, and deadlines concurrently.

• Exceptional written and verbal communication capabilities.

• Understanding of retail/e-commerce settings and strong principles of brand representation.

• Experience in supporting events and/or partner activations.

• Willingness and capability to travel regionally.

• Commercially aware and proactive in approach.

• Highly organized with a keen attention to detail.

• Confidence in managing external relationships effectively.

• Comfortable working in a fast-paced, dynamic environment.

• Ability to prioritize competing requests and make informed decisions regarding time and resource allocation.

🏝️ Benefits

• Equal opportunity employer dedicated to Diversity and Inclusion.

• Open-door culture that fosters innovation.

• Support for individual growth and development.

• Permanent employment opportunities.