Senior Strategic Account Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Account Executives and sales leaders to manage a portfolio of Strategic and Key Accounts.

• Convert account plans, research insights, buyer signals, intent data, and opportunity metrics into strategies for account growth and quarterly activation plans.

• Design, orchestrate, and implement personalized, small group, and large-scale account marketing initiatives.

• Create account engagement strategies that include customer visits, lunch-and-learn sessions, executive meetings, events, direct mail, targeted outreach, content, and digital nurturing.

• Work in conjunction with Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, Sales Development, and external vendors.

• Develop and enhance targeted email, nurturing, retargeting, paid media, landing-page, and audience programs.

• Encourage event participation and transform it into sales follow-up and pipeline advancement.

• Produce sales enablement resources, messaging, templates, talking points, and action plans for sellers.

• Oversee program budgets and vendor relationships while maintaining a focus on ROI.

• Utilize Salesforce, Marketo, Reachdesk, Sigma, intent data, and engagement metrics to assess account and revenue effectiveness.

• Communicate account-level insights and recommendations, transforming successful strategies into repeatable initiatives.

• Engage in hands-on execution when necessary to ensure speed and quality.

• Travel to customer locations, corporate and industry events, and internal meetings.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a similar revenue-focused role.

• Proven experience collaborating directly with enterprise, strategic, or key-account sales professionals to develop and implement account plans that drive pipeline, opportunity growth, and revenue.

• Demonstrated capability to create and execute integrated campaigns across both high-touch and digital channels.

• A history of managing programs from insight and strategy through detailed execution, optimization, and performance analysis.

• Strong commercial acumen with the ability to prioritize accounts based on revenue potential, sales priorities, and ROI.

• Confident in customer-facing situations and experienced in representing Marketing in discussions with sellers and clients.

• Excellent leadership skills in cross-functional projects.

• Proficiency in analytics with CRM, marketing automation, account engagement, and intent data.

• Exceptional written, verbal, and presentation communication skills.

• Willingness to travel up to 25% within the U.S.

• Bachelor’s degree or equivalent practical experience is preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• 401K retirement plan.

• Parental leave programs.

• Paid volunteer days.