Senior Staff Performance Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Spearhead the multi-channel paid B2B strategy that supports 1Password’s sales-driven growth initiatives.

• Take ownership of the B2B performance marketing and demand generation strategy in alignment with pipeline and revenue goals.

• Create annual and quarterly plans based on business objectives, audience insights, performance analysis, and experimental outcomes.

• Oversee paid channels and platforms comprehensively, encompassing strategy, execution, optimization, reporting, and ongoing improvement.

• Assess ROI, marginal returns, and channel performance to inform budget reallocations, scaling strategies, and investment decisions.

• Track leads, Marketing Qualified Leads (MQLs), conversion rates, Cost Per Lead (CPL), downstream pipeline, opportunity volume, and revenue contribution.

• Design, implement, and analyze experiments across various audiences, channels, creative approaches, offers, and stages of the funnel.

• Convert experimental findings into scalable programs and provide clear recommendations.

• Collaborate with Global Campaigns, Analytics, Marketing Operations, and external partners to enhance lead quality and campaign effectiveness.

• Deliver actionable insights on performance.

• Assist in engaging enterprise and mid-market audiences, transforming marketing investments into qualified pipelines and revenue.

• Report directly to the Director of Performance Marketing.

⛳️ Requirements

• A minimum of 8 years of experience in performance marketing, demand generation, or growth marketing.

• Practical experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels.

• Proven experience supporting a sales-driven growth model and linking marketing efforts to MQLs, SQLs, pipeline, and revenue.

• A history of producing measurable pipeline and revenue outcomes through paid B2B initiatives.

• Exceptional analytical abilities and the capacity to make informed decisions based on incomplete or imperfect data.

• Experience collaborating with campaign, analytics, marketing operations, or other cross-functional teams.

• Background in marketing complex technical products to developers, IT professionals, or other technical decision-makers.

• Familiarity with cybersecurity or AI tools and automated workflows is advantageous.

• Must reside in and be legally authorized to work in the United States or Canada.

• 1Password does not provide work authorization, relocation assistance, or visa sponsorship/transfers.

• Successful candidates must pass a background check.

🏝️ Benefits

• Health benefits

• Dental benefits

• 401k / retirement matching program

• RRSP for Canada-based employees

• Generous paid time off (PTO)

• Equity grant / RSU program for most employees

• Incentive programs, where applicable

• Maternity and parental leave top-up programs

• Free 1Password account

• Paid volunteer days

• Peer-to-peer recognition through Bonusly

• Remote-first work environment

• Travel opportunities for in-person engagement, including offsites, team meetings, and customer/industry events

• Accommodation available upon request during recruitment

• AI tools may be used responsibly during the application process, excluding live interviews