Senior Paid Search Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy and execution for 3–5 paid search accounts with monthly budgets ranging from $1K to $40K.

• Oversee campaigns on Google Ads and Microsoft Ads platforms.

• Generate weekly performance reports for each account in .docx format and compile monthly summaries suitable for clients.

• Engage in ad-hoc analyses when campaigns encounter issues or present new opportunities.

• Directly communicate with clients through written updates, review calls, and strategic presentations.

• Manage account structuring, Smart Bidding strategies, target calibration, Performance Max asset groups, and signal feeding.

• Conduct search term mining, manage negative lists, audit ad copy and feeds, and provide feedback on landing pages.

• Reconcile discrepancies between Triple Whale and GA4, ensuring accuracy in reporting figures.

• Identify portfolio opportunities such as unlocking branded budgets, shifting channels for PMax, conducting Demand Gen tests, and managing geo or bidding migrations.

• Collaborate with manufacturers of medical aesthetics devices, DTC eCommerce brands, regulated retail businesses, service industries, and B2B SaaS clients.

⛳️ Requirements

• A minimum of 5 years of experience managing paid search within an agency setting.

• Proven track record in at least one role where you independently managed client relationships.

• Strong proficiency in Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads.

• Fluency in Smart Bidding techniques.

• Demonstrated experience in both lead generation and eCommerce sectors.

• Comfortable with GA4, platform-reported conversions, cross-source reconciliation, and post-click pixel tools like Triple Whale or Northbeam.

• A solid history of remote work combined with strong written communication skills.

• Capability to read or write Python that interacts with the Google Ads API.

• Proficiency in parsing JSON, executing GAQL queries, and utilizing terminal commands.

• Daily experience with tools like Claude Code, Cursor, or similar agentic software.

• Ability to articulate Smart Bidding and Performance Max decisions to CMOs.

• Up-to-date knowledge of Smart Bidding, Performance Max, AI-generated assets, and Demand Gen strategies.

• Strong analytical writing skills using extracted, inferred, and assumed claim labels with precise metrics.

• Google Ads certification, experience with Looker Studio, familiarity with non-USD accounts, and knowledge of paid social media are desirable but not mandatory.

🏝️ Benefits

• Part-time contract engagement.

• Flexible distribution of 20 to 30 hours per week.

• Two-week paid working trial.

• Fully remote work environment.

• Opportunity to collaborate with a remote performance marketing agency utilizing AI-native workflows.