Performance Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Contribute to the performance marketing strategy for PLG and Self-Serve across both B2B and B2C audiences.

• Oversee paid channels and programs from awareness to conversion, including planning, execution, optimization, and reporting.

• Initiate and enhance campaigns while assessing channel performance.

• Discover opportunities across different audiences, messaging, creative, and stages of the funnel.

• Establish vendor relationships, manage account partnerships, and negotiate for improved performance and value.

• Track metrics such as clicks, signups, trial initiations, activation rates, cost per acquisition, paid conversions, subscription volume, revenue, and retention.

• Design, execute, and document experiments across various channels, audiences, creative elements, offers, pricing pages, and customer journeys.

• Utilize AI agents and automated workflows to enhance execution speed, reporting efficiency, and performance insights.

• Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other stakeholders.

• Share insights and provide data-driven recommendations.

• Report directly to the Director of Performance & Paid Media.

⛳️ Requirements

• Minimum of 5 years of experience in performance marketing, growth marketing, or user acquisition, preferably in support of PLG or Self-Serve business models.

• Practical experience managing paid marketing channels, including paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.

• Proficient in utilizing advertising platform data and marketing analytics to assess performance, make informed decisions, and enhance campaigns when attribution data is lacking.

• Experience in linking marketing activities to signups, trial initiations, activations, paid conversions, customer acquisition costs, retention rates, or revenue.

• Excellent cross-functional communication abilities with a capacity to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.

• Background in supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys.

• Familiarity with lifetime value (LTV) and customer acquisition cost (CAC) analysis.

• Experience with AI-enabled tools or automated workflows to enhance campaign execution, reporting, analysis, or decision-making.

• Must reside in and be legally authorized to work in the United States or Canada; no work authorization, relocation assistance, or visa sponsorship will be provided.

• Successful candidates must undergo a background check.

🏝️ Benefits

• Health benefits

• Dental benefits

• 401(k) or RRSP retirement matching program

• Generous paid time off (PTO)

• Equity grant / RSU program for most employees

• Incentive programs, where applicable

• Maternity and parental leave top-up programs

• Free 1Password account

• Paid volunteer days

• Peer-to-peer recognition through Bonusly

• Remote-first work environment

• Travel for in-person engagement, including department-wide offsites, team meetings, and customer/industry events

• Accommodation available upon request during recruitment

• Candidates may use AI tools responsibly during the application process, except during live interviews