Director, Demand Generation

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Lead the implementation and assessment of KPA's demand initiatives across paid, owned, and automated channels.

• Strategize, develop, launch, and enhance integrated omnichannel marketing campaigns.

• Manage the digital media budget and optimize expenditures based on performance metrics.

• Establish strategies and objectives for paid search, paid social, and advertising in trade publications.

• Oversee agency partnerships and review agency deliverables.

• Synchronize integrated campaign schedules between marketing and SDR teams.

• Collaborate with Sales and Client Success on lead capture, scoring, routing, and improvements in speed-to-lead.

• Implement HubSpot Marketing Hub programs, including lists, segmentation, workflows, lifecycle stages, forms, landing pages, and smart content.

• Design and manage nurture frameworks throughout the customer journey.

• Improve marketing and revenue operations technology integrations.

• Identify opportunities for optimizing funnel conversions.

• Utilize AI workflows for campaign briefs, ad and email variations, A/B testing, landing pages, audience research, monitoring, reporting, quality assurance, and follow-up.

• Support KPA's AEO, GEO, and SEO visibility efforts.

• Advance marketing attribution models and align funnel definitions with Marketing, Sales, and Finance teams.

• Create dashboards that track funnel conversion rates, costs, pipeline, revenue, and program ROI.

• Conduct A/B and multivariate testing initiatives.

• Develop and maintain tiered target account lists and execute account-based marketing strategies.

• Leverage intent and technographic signals to prioritize accounts and report on engagement and progress.

• Collaborate with Sales and Client Success to create expansion strategies.

⛳️ Requirements

• At least 6 years of experience in B2B digital, growth, or performance marketing.

• Proven history of achieving measurable marketing outcomes.

• Experience managing an end-to-end demand generation engine.

• Experience working in a lean team while executing tasks directly.

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.

• Advanced experience with HubSpot Marketing Hub (or Marketo, Pardot, or similar platforms).

• Proficiency in workflows, lifecycle architecture, segmentation, and deliverability.

• Familiarity with Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email marketing, and webinars.

• Proficient in modern AI tools for campaign content creation, research, analysis, and workflow automation.

• Experience with GA4, Salesforce reports and dashboards, HubSpot reporting, and spreadsheets.

• Understanding of attribution methodologies and their limitations.

• Knowledge of lead lifecycle management, funnel definitions, scoring, data cleanliness, campaign taxonomy, and CRM administration.

• Practical experience with ABM or intent platforms such as ZoomInfo, 6sense, Demandbase, or Clay.

• Strong foundational knowledge in SEO and SEM.

• Familiarity with tools like Ahrefs, Semrush, or their equivalents.

• Ability to verify identity and eligibility to work in the United States.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible Spending Accounts

• Paid Time Off (PTO)

• Paid holidays

• Floating holidays

• 401(k) plan with company matching and immediate vesting

• Company-funded life insurance

• Employee Assistance Programs

• Complimentary mental health benefits