Head of Performance Marketing

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Overseeing the complete marketing operations, which includes performance marketing, content creation, and community engagement.

• Crafting strategies, prioritizing key initiatives, and maintaining a cohesive overall direction.

• Constructing, continuously refining, and systematically expanding paid social campaigns, especially on Meta platforms.

• Leading and nurturing the current marketing team while also expanding the team’s capabilities.

• Facilitating comprehensive brand development, from initial customer interactions to fostering long-term brand loyalty.

• Evaluating data and dashboards, testing various hypotheses, optimizing sales funnels, and implementing effective initiatives.

• Collaborating closely with the founders and playing a vital role in shaping the brand's strategic vision.

⛳️ Requirements

• A minimum of 5 years of professional experience in marketing.

• Preferably, experience in a startup or agency setting.

• Strong expertise in performance marketing, with hands-on experience in Meta.

• Proven experience in leading and developing a marketing team.

• Deep understanding of branding, with a keen eye for design and clarity in communication.

• An analytical mindset.

• Proficient in working with KPIs, tools, and budget management.

• A solution-oriented attitude and a readiness to take ownership of projects.

🏝️ Benefits

• Permanent employment contract.

• Startup culture within a rapidly growing and dynamic startup environment.

• Close collaboration with the founding team.

• Opportunity to share innovative ideas and influence the brand’s strategic direction.

• Rapid decision-making processes.

• Transparent communication.