Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of new-logo pipeline and demo objectives in collaboration with the Sales team.

• Oversee target account and whitespace campaigns from initial list-building to successful conversion.

• Utilize attribution and pipeline reporting to determine effective strategies and adjust efforts accordingly.

• Design and implement multi-channel campaigns aimed at lead generation, brand visibility, and product adoption.

• Lead Commerce7's paid acquisition strategy while working with external vendors on budget management, targeting, asset creation, and optimization.

• Execute outbound and account-based initiatives targeting specified lists.

• Manage the email strategy, including calendar, segmentation, and performance analytics.

• Focus on customer stories, testimonials, and use cases in collaboration with the content team.

• Activate proof assets across various campaigns, outbound sequences, and sales enablement efforts.

• Establish the organic social strategy and provide direction for the content calendar.

• Assist in enhancing LinkedIn engagement for the Sales and Success teams.

• Coordinate with the VP of Sales on pipeline objectives, funnel health, and demonstration targets.

• Collaborate with Product Marketing on go-to-market strategies, product launches, and campaign execution.

• Work alongside the Events Marketing Manager to develop pre- and post-event campaigns.

• Partner with RevOps to ensure precise campaign tracking and planning based on attribution insights.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Over 5 years of marketing experience, with an emphasis on demand generation, campaigns, and digital marketing.

• Experience with outbound or account-based marketing programs is highly desirable.

• Familiarity with marketing automation tools (e.g., HubSpot) and analytics platforms.

• Excellent written and verbal communication skills.

• Strong ability to collaborate across teams, particularly with the Sales department.

• Preferred experience in B2B SaaS or technology marketing.

🏝️ Benefits

• Medical coverage.

• Extended Health and Long-Term Disability plan.

• Dental insurance.

• Vision care.

• RRSP with employer matching.

• Health Spending Account.

• Flexible paid time off.