Senior Demand Generation Manager

This is a fully remote position, open to applicants in North Carolina, +2 more states.

📋 Description

• Translate the go-to-market strategy and product priorities into effective demand generation strategies for SolarWinds Observability.

• Take ownership of mid-to-bottom funnel campaign strategies, guiding prospects from consideration through to conversion.

• Generate sales-ready leads through retargeting efforts involving free trial activations, interactive demos, quotes, and various conversion points.

• Develop and oversee AI agents, skills, and autonomous workflows aimed at targeting, orchestration, and large-scale personalization.

• Collaborate with SDRs on lead follow-up and transition routed leads into sales opportunities.

• Establish a testing roadmap in conjunction with the CRO team, setting benchmarks and conversion targets.

• Tailor messaging, content, and campaign strategies based on the behavior of CIOs and senior IT buyers.

• Work alongside Product Marketing to create campaign materials directed at IT decision-makers.

• Assess and refine campaigns using performance data and insights.

• Proactively identify issues and recommend optimizations for campaigns.

⛳️ Requirements

• A minimum of 7 years of B2B marketing experience, particularly in demand generation and integrated campaigns, ideally within the SaaS or enterprise technology sectors.

• A demonstrated history of driving measurable pipeline and revenue for new business initiatives.

• Proficiency in executing campaigns across various channels, including paid advertisements, email, web, social media, chatbots, and events.

• Knowledge of constructing AI skills versus AI agents, along with the ability to create and map complex workflows and automation.

• Advanced skills in using marketing automation and CRM platforms, specifically Marketo and Salesforce.

• Familiarity with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar applications.

• A data-driven mindset with the capacity to link programs to pipeline outcomes.

• Capability to measure and enhance campaign performance effectively.

• Experience managing multiple programs concurrently in a dynamic, fast-paced environment.

• Strong attention to detail and proactive communication across functions.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.