Senior Staff Editor, Creative Studio

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Airbnb’s brand voice, tone, and editorial guidelines for both humans and AI systems.

• Collaborate with Marketing Technology teams to train, fine-tune, and assess language models according to brand voice standards.

• Review and enhance AI-generated content across various campaigns, products, and marketing platforms.

• Develop and uphold scalable editorial quality assurance processes for AI-generated material.

• Determine what content necessitates human review versus what can be published autonomously.

• Transform brand guidelines into style guides, prompt frameworks, and training examples.

• Work cross-functionally to create internal tools for editorial reviewing, model training, and content quality assurance.

• Identify deficiencies in the tooling ecosystem and assist in scoping, prioritizing, and defining requirements for new tools.

• Test new tools with editorial and creative teams, collect feedback, and make improvements prior to broader implementation.

• Provide senior-level editorial feedback to writers, creative directors, and AI workflows.

• Collaborate with Legal, Trust, and Localization teams across various markets, languages, and regulatory frameworks.

• Mentor and uplift writing and editorial talent throughout the organization.

• Stay informed about developments in language models to enhance editorial standards and training techniques.

• Look for opportunities to streamline copy creation or delivery processes.

• Address language and voice consistency challenges at the system level.

• Ensure that marketing material product screens are accurate and efficiently produced.

⛳️ Requirements

• Over 10 years of experience in editorial, copywriting, or brand voice roles.

• Ideally have experience at a Creative Director or Senior Editor level within an in-house brand team, agency, or publication renowned for editorial excellence.

• Proven ability to scrutinize language with an exacting eye, including taste, rhythm, and judgment.

• Experience in developing or maintaining brand voice guidelines on a large scale for a global, multi-market brand.

• Direct experience in working with or training AI/language models.

• Understanding of how models learn from examples and feedback.

• Capability to provide feedback that enhances model outputs.

• Comfort in serving as both a hands-on editor and a systems thinker.

• Strong collaboration skills across Engineering/Technology, Legal, and Localization teams.

• Ability to write brand guidelines, copy within tools, and messaging within product screens.

• A portfolio or collection of work showcasing a distinctive, well-crafted brand voice.

• Skill in simplifying complex issues and providing clarity in ambiguous, fast-paced environments.

• Preferred: experience at a company recognized for its editorial voice or brand language system.

• Preferred: familiarity with prompt engineering, fine-tuning workflows, or structured content systems used for training generative models.

• Preferred: experience in localizing or adapting brand voice across different languages and cultural contexts.

• Preferred: background in traditional editorial craft as well as modern content operations.

• Must reside in a US state where Airbnb, Inc. has a registered entity.

• Must be available to work West Coast hours (PST).

🏝️ Benefits

• Eligibility for bonuses.

• Eligibility for equity options.

• Access to benefits.

• Employee travel credits.

• Remote work arrangement eligibility.

• Occasional office work or offsite participation, as agreed with the manager.

• Disability-inclusive accommodations during the application and interview process.