Senior Specialist – Search Marketing, SEO, AEO, Content

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and implement comprehensive Search Marketing campaigns, encompassing SEO and Answer Engine Optimization (AEO), across various digital platforms.

• Formulate and assist in global content strategies that align with SEO goals to enhance engagement and conversion rates.

• Collaborate with developers, content creators, designers, and project managers to execute search and content optimization strategies.

• Work closely with business stakeholders to grasp objectives and devise search marketing strategies that align with business aims.

• Develop and refine high-quality content that is informed by user intent and search demand.

• Conduct technical SEO audits, on-page optimization, and assessments of website health.

• Evaluate search performance and produce reports and dashboards that provide actionable insights.

• Keep abreast of SEO trends, advancements in AI-powered search, and best practices within the industry.

• Contribute to the establishment of search marketing standards, processes, and guidelines.

• Enhance team productivity through automation and the effective use of digital marketing tools.

• Align search marketing initiatives with broader digital marketing strategies.

• Offer guidance and mentorship to junior team members as necessary.

⛳️ Requirements

• Advanced proficiency in English is required.

• Advanced proficiency in Spanish is required.

• Demonstrated experience in Search Engine Optimization (SEO).

• Strong understanding of AI-driven search optimization and Answer Engine Optimization (AEO).

• Significant expertise in content strategy, search-driven content architecture, user intent analysis, and buyer journey mapping.

• Experience in defining keyword strategies, content themes, and frameworks focused on conversion.

• Excellent written and verbal communication abilities.

• Advanced skills in Microsoft Excel, PowerPoint, and Word.

• Practical experience with Google Search Console, Google Ads, and Adobe Analytics.

• Strong analytical, reporting, and problem-solving capabilities.

• Ability to work across functions and collaborate effectively with various stakeholders and teams.

• An updated resume in Word format showcasing relevant hands-on experience and responsibilities.

🏝️ Benefits

• Contract duration of one year, with the possibility for extension.

• Fully remote work environment.

• Immediate start available.

• Opportunities for global team collaboration and mentorship.