Senior Specialist – Search Marketing, SEO, AEO, Content

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and implement comprehensive Search Marketing campaigns, encompassing SEO and Answer Engine Optimization (AEO), across various digital platforms.

• Formulate and enhance global content strategies that align with SEO objectives to boost engagement and conversion rates.

• Collaborate with developers, content creators, designers, and project managers to execute search and content optimization plans.

• Work closely with business stakeholders to comprehend objectives and devise search marketing strategies that align with business aims.

• Generate and refine high-quality content driven by user intent and search demand.

• Conduct technical SEO audits, on-page optimization, and assessments of website health.

• Evaluate search performance and create reports and dashboards that provide actionable insights.

• Keep up-to-date with SEO trends, advancements in AI-powered search, and industry best practices.

• Assist in the creation of search marketing standards, processes, and guidelines.

• Enhance team productivity through automation and the strategic use of digital marketing tools.

• Integrate search marketing efforts with overall digital marketing strategies.

• Offer guidance and mentorship to junior team members as required.

⛳️ Requirements

• Demonstrated experience in Search Engine Optimization (SEO) with a solid understanding of AI-powered search optimization and AEO.

• Strong proficiency in content strategy, search-driven content architecture, user intent analysis, and buyer journey mapping.

• Experience in defining keyword strategies, content themes, and frameworks focused on conversions.

• Exceptional written and verbal communication skills.

• Advanced skills in Microsoft Excel, PowerPoint, and Word.

• Practical experience with Google Search Console, Google Ads, and Adobe Analytics.

• Strong analytical, reporting, and problem-solving abilities.

• Capability to work across functions and effectively collaborate with various stakeholders and teams.

• Basic knowledge of HTML, CSS, and JavaScript.

• Experience with automation tools and processes to enhance marketing efficiency.

• Familiarity with integrating SEO strategies into broader digital marketing campaigns and channels.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.

• Collaborative and innovative work environment.