Senior Specialist, Growth Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of acquiring new customers within the SMB segment.

• Investigate and experiment with various paid media, partnerships, content, community, and other channels for acquisition.

• Conduct a consistent growth experimentation process, including analysis of CAC/LTV and funnel experiments.

• Create repeatable and scalable campaigns that can be measured through the pipeline handed to Sales.

• Experiment with positioning and messaging for new target audiences.

• Lead growth-focused webinars and programs aimed at reaching new audiences.

• Collaborate with the Demand Gen Specialist to ensure acquisition experiments inform nurturing strategies and insights guide acquisition efforts.

• Integrate AI into creative processes, copy iteration, audience research, and campaign experimentation.

⛳️ Requirements

• 4–6+ years of experience in growth or performance marketing.

• Proven ability to generate demand and track it to downstream pipeline value.

• Experience in designing and executing growth experiments, including channel testing, funnel optimization, and CAC/LTV analysis.

• Background in a segment or product with low brand recognition.

• Experience managing programs aimed at new audiences, such as webinars, partnerships, and co-marketing initiatives.

• Strong analytical skills for identifying funnel issues, prioritizing opportunities, and suggesting actionable solutions.

• Excellent written communication abilities.

• Proven application of AI to enhance efficiency, including workflows for lead enrichment, creative generation/testing, or deriving data insights.

• Must be legally eligible to work in Canada.

• Permanent residency in Canada is required.

🏝️ Benefits

• Comprehensive health benefits and life insurance.

• Long-term group savings plan with employer matching through Wealthsimple for Business.

• 20 vacation days annually.

• 4 wellness days each year.

• Unlimited sick and mental health days per year*.

• Ability to work outside of Canada for up to 90 days each year*.

• Access to employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Equity compensation available for permanent employees.

• Hybrid work model fostering collaboration across North America.