Senior SEO, GEO Strategist – Ecommerce

This is a fully remote position, open to applicants in Greece.

📋 Description

• Develop, oversee, and implement strategic organic search initiatives for ecommerce clients.

• Direct SEO strategy for a designated portfolio of ecommerce brands.

• Create prioritized SEO roadmaps that align with technical SEO, content creation, authority building, user experience, conversion optimization, and business goals.

• Identify opportunities across various content types, including product, category, collection, editorial, buying guides, and comparison content.

• Conduct comprehensive SEO audits that encompass technical SEO, information architecture, internal linking, crawlability, indexation, structured data, Core Web Vitals, rendering, duplicate content, canonicalization, pagination, faceted navigation, redirects, and migrations.

• Analyze performance metrics utilizing analytics, search console, ecommerce platform data, crawling tools, rank tracking software, and SEO platforms.

• Investigate changes in ranking, traffic, conversion rates, revenue, and visibility, and determine their root causes.

• Differentiate SEO performance impacts from factors such as seasonality, promotions, merchandising, paid advertising, product availability, tracking issues, and market dynamics.

• Collaborate with developers, content writers, designers, outreach specialists, and account managers.

• Translate technical findings into prioritized development tasks.

• Monitor the quality of implementations and validate the completion of recommendations.

• Lead client strategy meetings, performance assessments, and quarterly business reviews.

• Provide evidence-based strategic recommendations linked to commercial outcomes.

• Develop and enhance GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems.

• Research AI search platforms, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Microsoft Copilot.

• Conduct prompt research and assess client visibility on AI search platforms.

• Identify opportunities related to citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability.

• Contribute analysis to Hustler Marketing's internal SEO initiatives.

• Share industry insights with the Head of SEO & GEO and the broader team.

• Provide SEO expertise to support internal departments.

• Report directly to the Head of SEO & GEO.

⛳️ Requirements

• Extensive hands-on experience in leading SEO strategy for ecommerce websites.

• Strong proficiency with Shopify or Shopify Plus and BigCommerce.

• Advanced knowledge of technical SEO for large ecommerce websites and extensive product catalogs.

• Significant experience using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools.

• Excellent understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy.

• Proven ability to connect SEO performance metrics with conversions, transactions, average order value, and overall revenue.

• Experience diagnosing changes in SEO performance while considering paid campaigns, promotions, merchandising, seasonality, and tracking issues.

• Strong experience in translating SEO audits into prioritized implementation roadmaps and development requirements.

• Excellent analytical, critical thinking, and problem-solving capabilities.

• Ability to independently prioritize high-impact opportunities.

• Outstanding written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and capacity to meet deadlines.

• Must be available Monday to Friday between 3-6 PM BCN time.

• Must consistently work 30-35 hours per week, totaling approximately 140 hours per month.

• Must have a stable internet connection and a suitable laptop or desktop computer.

• Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable.

• Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is a significant advantage.

• Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is a plus.

🏝️ Benefits

• Fixed monthly salary paid in USD.

• Trial-and-adaptation period compensated at full rate.

• Regular performance evaluations every 9-12 months.

• Initial performance review after 3-6 months.