Senior Director, Digital Experience and Channels

This is a fully remote position, open to applicants in Alabama, +28 more states.

📋 Description

• Take ownership of the strategy, roadmap, governance, and performance of the WP Engine website, serving as the primary digital customer experience for the company.

• Create interconnected discovery, evaluation, and conversion journeys across multiple levels, including company, audience, solution, and product.

• Oversee SEO, GEO, paid search, paid social, digital media, prospect nurturing execution, organic social operations, events, affiliates, and paid partnerships.

• Develop capabilities in experimentation, personalization, self-service, and conversion optimization.

• Suggest and manage channel allocation within established growth priorities.

• Enhance relevant audience growth, discoverability, conversion rates, pipeline contribution, self-service performance, and efficiency in customer acquisition.

• Cultivate digital, channel, and experience leaders while managing agencies, platforms, and external partnerships.

• Collaborate with teams in New Growth, Brand, Product Marketing, Content and Creative, Customer Marketing, and Revenue Marketing COE.

⛳️ Requirements

• Over 12 years of progressive experience in digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership.

• Proven ability to integrate website, search, paid media, email, social, events, and partnerships into cohesive customer journeys.

• Experience managing a high-impact website or self-service experience with a well-defined roadmap, customer research, experimentation, and conversion discipline.

• Thorough understanding of paid and organic acquisition, SEO and GEO, media economics, nurturing, attribution, and the strengths and limitations of individual channels.

• Strong analytical judgment and experience in developing testing programs that enhance conversion and customer acquisition efficiency.

• Capability to share growth accountability with strategy leaders while maintaining clear authority over channels, experiences, and the quality of execution.

• Experience leading extensive teams, agencies, budgets, platforms, and managing competing priorities within a complex global organization.

🏝️ Benefits

• Company Stock Options

• Medical, Dental, Vision, and Life Insurance

• Fertility Benefits (IVF/Fertility drug coverage)

• HSA Company contribution

• 401(k) with a 4% match

• Disability Insurance

• Paid Family and Caregiver’s Leave

• Employee Assistance Program

• Generous Vacation Time

• One-time $500 payment to set up your home office

• 4 Company Wellness Days a year

• 1 floating holiday

• Pet Insurance

• Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal