Senior Segment Product Marketing Manager – Field Service

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete marketing strategy and its execution for Geotab’s Field Service segment.

• Spearhead comprehensive marketing strategies for designated segments and mobilize cross-functional teams.

• Define and uphold ideal customer profiles, market tiers, and buyer persona maps.

• Conduct interviews with buyers, surveys, win/loss analyses, and synthesize industry data.

• Convert market insights into marketing programs, messaging updates, and sales tools.

• Create vertical-specific content and enablement assets, which include positioning, brochures, videos, industry guides, web pages, case studies, playbooks, and pitch decks.

• Assist in market mapping, quarterly initiatives, and the identification of 1-, 3-, and 5-year opportunities.

• Clearly articulate Geotab’s value proposition and incorporate purchase drivers into segment playbooks and strategy briefs.

• Collaborate with Product Marketing on launches, segment tiering, value propositions, proof points, objection handling, and launch materials.

• Work alongside Sales and Business Development to develop segment- and account-specific growth strategies.

• Act as a thought leader and subject matter expert, representing Geotab at industry events and associations.

• Establish association relationships and engagement strategies to enhance Geotab’s visibility, influence, and networking presence within the industry.

• Demonstrate pipeline results achieved and support Field Service revenue objectives.

⛳️ Requirements

• A minimum of 8+ years of demonstrated experience in a marketing strategy role, preferably within B2B SaaS or technology organizations.

• At least 3+ years of experience in vertical or segment-specific B2B marketing.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and relevant work experience.

• Experience in telematics, fleet management, or connected vehicle technology is a plus.

• Knowledge of industry-specific buyer dynamics, relevant compliance issues, and complex procurement processes.

• Proficiency in conducting and synthesizing buyer interviews, competitive intelligence, and win/loss data.

• Capability to translate research findings into actionable strategies.

• Strong skills in storytelling, analytical thinking, reporting, performance data interpretation, and data-informed decision-making.

• Experience in crafting value propositions and operationalizing them through messaging frameworks, marketing collateral, sales materials, and thought leadership content.

• Excellent collaboration and communication skills across functions, with a proven history of building robust relationships with sales teams.

• Exceptional project management, time management, and problem-solving abilities, with a keen attention to detail.

• Occasional travel of up to 20% may be required.

• A reliable internet connection with a minimum of 50mb DL/10mb UL when working from home.

• Eligibility to work in the United States confirmed through E-Verify.

• Ability to successfully pass a background check.

🏝️ Benefits

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus and parental leave top-up program.

• Opportunities for online learning and networking.

• Incentive program for electric vehicle purchases.

• Competitive medical and dental benefits.

• Retirement savings program.

• Flexible hybrid working model with support for virtual work.

• Online social events, chat rooms, and gatherings.

• Support for work-life balance.