Senior SDR Programs Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee automated workflows within marketing automation and sales engagement platforms (Salesforce, Salesloft, Zoominfo) to initiate, sequence, and expand SDR campaigns with minimal manual intervention.

• Take ownership of the design, execution, and enhancement of SDR programs, encompassing blitzes, pipeline sprints, outbound initiatives, and competitive strategies.

• Manage the transition between marketing-qualified leads (MQLs) and SDR outreach, ensuring leads are appropriately followed up on and dispositioned, while assisting in boosting the MQL to SQL conversion rate.

• Collaborate with PMM and Demand Gen to ensure sequences, cadences, and campaign content align with the current messaging and positioning.

• Work alongside SDR leadership to document manual processes and transform them into automated, repeatable systems.

• Enhance the tools supporting outbound and inbound campaigns, including CRM, sales engagement platforms, enrichment/data providers, intent tools, and workflow/automation solutions.

• Identify gaps in functionality within the existing technology stack.

• Partner with marketing operations to generate automated reports on campaign performance, SDR activities, and conversion metrics.

• Implement A/B tests and multi-channel campaign automations across email, LinkedIn, dialer, and intent-based triggers.

• Develop standard operating procedures (SOPs) and concise training for SDRs and marketers regarding new tools, workflows, and automation processes.

⛳️ Requirements

• 2–5 years of experience in Sales Development, Marketing Operations, RevOps, or Sales Operations, with practical knowledge of marketing/sales automation tools.

• Direct experience with at least one major sales engagement platform (Outreach, Salesloft, Apollo) and one CRM (Salesforce, HubSpot).

• Proven experience in building or managing automated workflows.

• Strong comprehension of SDR/outbound motions - including sequencing, cadences, lead scoring, and pipeline handoffs.

• Excellent cross-functional communication skills - able to act as a liaison among marketing, sales, and technical/operations stakeholders.

• Preferred: Experience with data enrichment/intent tools (Clay, ZoomInfo, Clearbit, 6sense, Apollo).

• Preferred: Prior experience in supporting a team of SDRs or managing a high-volume outbound strategy.

• Preferred: Familiarity with AI-assisted outbound tools.

🏝️ Benefits

• Competitive Base and Incentive Plan

• Stock Options

• Health and Welfare Plans*

• Life and Disability Plans*

• Retirement Plan*

• Unlimited Flexible Paid Time Off, including your birthday off!

• Collaborative Team Culture

• Benefits for international employees, outside the US, vary by country.