Senior Sales Manager – Media

This is a fully remote position, open to applicants in Germany.

📋 Description

• Generating new revenues for FMCG brands through the sale of integrated shopper activation campaigns.

• Selling combined retail media products featuring digital screens, point-of-sale coupons, and closed-loop measurement.

• Building, developing, prioritizing, and forecasting your own pipeline.

• Acquiring new clients and stakeholders both horizontally and vertically, while evolving customers into recurring partners.

• Overseeing the complete sales cycle from initial contact to closing, and then handing over to the AdOps team.

• Translating client objectives into media and activation concepts, including touchpoints, reach, target audiences, mechanics, and measurement approaches.

• Utilizing sales lift data and pilot results as evidence in pitches.

• Differentiating VRM from competing retail media formats.

• Providing market feedback for product development, pitch materials, and go-to-market strategies.

• Reporting directly to the CSO as an individual contributor and collaborating with Media Planning, Ad Operations, and Data Science.

⛳️ Requirements

• A hunter mentality with the ability to generate new revenues for FMCG brands.

• Experience in selling integrated shopper activation campaigns is desirable based on the role description, but no explicit minimum requirement is stated.

• Capability to build, develop, prioritize, and manage a robust pipeline with reliable forecasting.

• Ability to take responsibility for the entire sales cycle: initial contact, qualification, needs analysis, proposal, negotiation, and closing.

• Skill in translating client objectives into media and activation concepts.

• Understanding of media planning, ad operations, data science, coupons, cashback, CTV, and closed-loop measurement.

• No personnel responsibility; this is an individual contributor role.

• Commitment to equality and non-discrimination regardless of protected characteristics.

🏝️ Benefits

• True ownership: your pipeline, your clients, your revenue.

• Direct access to CSO and CEO for strategic clients.

• AI-powered tools and workflows that multiply your productivity.

• Equal employment opportunities and protection against discrimination and harassment.