Senior Revenue Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of CRM architecture across Salesforce and HubSpot, which includes managing objects, fields, validation rules, Flows, formula fields, page layouts, and synchronization logic.

• Execute comprehensive lead routing and scheduling using LeanData, Chili Piper, HubSpot, and Salesforce.

• Oversee attribution strategy, source tracking, governance of lead sources, marketing influence tagging, and tracking of offline conversions.

• Provide weekly and monthly reports on full-funnel performance, conversion rates, pacing, and year-over-year comparisons.

• Maintain the Growth Dashboard along with Month-over-Month and Quarter-over-Quarter trackers.

• Ensure data integrity through processes like deduplication, email validation, enrichment, platform properties management, and synchronization logic.

• Manage newsletters, promotional sends, nurture programs, segmentation, quality assurance, scheduling, A/B testing, reporting, deliverability, and sender health.

• Construct and refine inbound and outbound programs, workflows, suppression logic, and signal-based campaigns.

• Oversee the MarTech stack and budget, which includes conducting audits, managing access, renewals, negotiations, and spend forecasting.

• Collaborate with marketing on campaigns, thought leadership, webinars, event listings, benchmark data, and Salesforce campaign setups.

• Assist sales and leadership with analyses related to pipeline, channel influence, and budget allocation.

• Train Account Directors, sales staff, and new employees on Salesforce, HubSpot, and Gong.

• Maintain operations documentation, process diagrams, and instructional guides.

• Support customer data management for retention and expansion initiatives.

• Design and enforce pipeline stages, criteria, and stage-specific goals.

• Engage cross-functionally with sales, executive leadership, finance, marketing, and client-facing teams.

⛳️ Requirements

• A minimum of 5 years in marketing operations, revenue operations, or a comparable B2B go-to-market systems role.

• Proven experience in constructing or reconstructing an operations function.

• Advanced skills in Salesforce administration, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader.

• Extensive experience with HubSpot, particularly in workflows, lists, properties, forms, and integrations.

• Practical experience with LeanData and Chili Piper.

• Strong knowledge of attribution models, governance of lead sources, UTM standardization and tracking, as well as offline conversion tracking with advertising platforms.

• Ability to create funnel reporting and pacing models using Salesforce and Google Sheets.

• Familiarity with Gong, Gong Engage, Instantly, UserGems, and Zapier.

• Experience in managing vendor relationships, renewals, and MarTech budgets.

• Capability to present performance metrics and recommendations to executive leadership.

• Current work authorization and permanent residency in Canada.

• Reliable internet access and a professional work environment.

• Ability to remain stationary for extended periods while interpreting written and verbal information.

• HubSpot and/or Salesforce certification is advantageous but not mandatory.

• Experience with AI agents or LLMs and background in agency or professional services are considered additional assets.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage for you and your family.

• 100% employer-paid plan for you, plus a 50% employer contribution for dependents (available in the US, CAD, and MX).

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Aaptiv virtual workout sessions.

• Complimentary One Medical membership for primary and virtual healthcare.

• Unlimited paid time off (with a 2-week minimum requirement).

• Paid company holidays.

• A day off for your birthday.

• Year-End Recharge period, with the office closed from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure.

• Annual company-wide retreat.

• Fully remote work from a home office.

• Choice of PC or Mac available for your use.