Senior Revenue Marketing Manager, Financial Services

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the marketing strategy for the Financial Services segment, ensuring alignment of investments with bookings and pipeline objectives.

• Convert business priorities into go-to-market initiatives that facilitate customer growth and acquisition of new logos.

• Evaluate market opportunities and propose investment strategies based on business performance and market trends.

• Identify key customers, buying groups, and critical opportunities in collaboration with Sales, Customer Success, and RevOps.

• Create tailored campaigns that support the customer purchasing journey.

• Oversee the planning and execution of industry events, executive dinners, customer experiences, and marketing campaigns.

• Collaborate with Product, Product Marketing, Content, and other marketing departments to ensure relevant messaging and campaigns.

• Act as the primary marketing leader for Financial Services North America go-to-market strategy.

• Align marketing efforts with sales priorities through business reviews, account planning, and pipeline discussions.

• Provide guidance to Marketing teams on targeting and messaging strategies.

• Coordinate go-to-market initiatives across Marketing, Sales, Customer Success, and Partner teams.

• Take ownership of reporting on pipeline and bookings.

• Monitor account engagement, pipeline development, conversion metrics, and the effectiveness of programs.

• Collaborate with RevOps to pinpoint pipeline gaps and enhance conversion rates and sales velocity.

• Manage the marketing budget while optimizing investment efficiency.

⛳️ Requirements

• 7-10+ years of experience in B2B marketing.

• Proven experience marketing to Financial Services organizations within a dynamic technology or SaaS context.

• Background in Asset Management, Wealth Management, Banking, or Insurance is preferred.

• Demonstrated success in crafting strategies that drive pipeline generation and revenue influence in complex enterprise sales situations.

• Experience collaborating with Sales and Customer Success leaders to establish joint go-to-market strategies and achieve business goals.

• Strong grasp of account-based marketing principles, engagement with buying groups, and the enterprise buying cycle.

• Ability to convert data and insights into effective marketing strategies.

• Exceptional cross-functional leadership, stakeholder management, and executive communication abilities.

• A strong analytical mindset with experience in measuring marketing performance across the sales funnel.

• Capable of juggling multiple priorities in a fast-paced, collaborative setting.

🏝️ Benefits

• Comprehensive benefits and perks for overall well-being; offerings may vary by country.

• Opportunity to participate in Seismic's incentive plans in addition to the base salary.