Senior Regional Marketing Manager – Mid-Market

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of regional field marketing strategies and objectives throughout North America, ensuring alignment with the annual operational plan, mid-market initiatives, and revenue targets.

• Develop cohesive field and account-based marketing initiatives in collaboration with sales and marketing teams to engage key accounts and generate qualified leads.

• Strategize and execute regional roadshows, roundtables, virtual events, and other customer-oriented programs from conception to implementation.

• Manage lead capture processes, follow-up workflows, and sales transitions alongside demand generation, campaign, email, and marketing operations teams.

• Provide sales teams with essential field kits, campaign materials, and pertinent marketing resources.

• Analyze campaign and pipeline performance metrics to evaluate lead quality, conversion rates, and return on investment; subsequently refining program targeting and execution.

• Leverage AI tools for research, event planning, and campaign evaluation, ensuring thorough verification of outputs before implementation.

• Collaborate closely with sales and marketing partners to craft engaging experiences for prospects, customers, and partners.

• Be prepared to travel approximately 40% of the time across North America.

⛳️ Requirements

• Minimum of 5 years experience in field marketing, demand generation, or a similar B2B marketing position.

• Proven track record in planning and executing regional marketing initiatives, including both in-person and virtual events.

• Experience working collaboratively with sales and cross-functional marketing teams to develop account-based or integrated campaigns targeting business audiences.

• Capability to utilize campaign and pipeline metrics to evaluate performance, articulate successful strategies, and implement practical enhancements.

• Proficient in using AI tools with discernment and validating outputs before application.

• Willingness to travel approximately 40% within North America.

🏝️ Benefits

• 100% remote work environment — established since our founding in 2015.

• Generous paid time off policy, encompassing vacation, sick leave, and paid holidays.

• 12 weeks of paid parental leave.

• Highly competitive and comprehensive medical, dental, and vision insurance plans.

• 401(k) plan with a 5% company contribution, regardless of employee participation.

• Life and Disability insurance options.

• Stock options available for all full-time employees.

• One-time reimbursement of $500 for setting up or enhancing a home office.

• Annual allowance for educational and professional development support.

• Monthly digital reimbursement of $75 USD.

• Access to the BetterUp platform for coaching, personal, and professional development.

• Bonus and equity opportunities in addition to base salary.