Senior Regional Marketing Manager – Marketing Operations, Field Programs

This is a fully remote position, open to applicants in Arizona, +9 more states.

📋 Description

• Take charge of the complete process for identifying, assessing, onboarding, and managing field marketing vendors.

• Create and uphold vendor onboarding criteria that include capability fit, geographic coverage, pricing, compliance, diversity and inclusion, and historical performance.

• Oversee vendor performance evaluations, SLA compliance, issue resolution, as well as recommendations for continuation, expansion, or termination.

• Collaborate with procurement regarding SOWs, POs, contract renewals, vendor status, and timelines.

• Sustain an approved vendor register categorized by type and geography.

• Manage and maintain a centralized repository for creative assets.

• Handle ordering systems and fulfillment tracking for swag and promotional merchandise.

• Identify operational challenges and develop processes or systems to enhance access to tools, materials, and vendor support.

• Onboard newly appointed Market Activation Managers and Regional Field Leads to available capabilities.

• Define and implement new operational capabilities, tools, platforms, and vendor categories.

• Manage the budget for the Field Marketing Strategy & Operations team.

• Monitor committed expenditures, projected spending, and remaining budget by category.

• Collaborate with finance on budget cycles, reforecasts, and reconciliations.

• Track invoices, approve POs, and oversee vendor spending against contracted SOWs.

• Establish SOPs for vendor engagement, materials ordering, budget management, and expenditure reporting.

• Ensure that vendor relationships and field expenditures adhere to procurement policies, brand standards, and regulatory obligations.

• Occasionally travel for vendor site visits, field team onboarding, or program activations.

• Coordinate cross-functionally with procurement, legal, finance, and the Field Marketing Strategy & Operations team.

⛳️ Requirements

• A Bachelor's Degree with 3 years of relevant experience, or an advanced degree with 1 year of related experience, or a comparable mix of education and experience.

• A minimum of 4 years in marketing operations, vendor management, field programs, or a similar position with direct responsibility for procurement partnerships and operational process design.

• Proven experience managing vendor relationships from sourcing and onboarding to contract management and performance evaluation.

• Capability to establish and maintain operational processes in a distributed or field-based environment.

• Knowledge of corporate procurement processes, including SOWs, POs, and vendor compliance requirements.

• Strong organizational and project management capabilities.

• Ability to handle multiple vendor relationships and operational workstreams concurrently.

• Experience in telecom, broadband, or a consumer business with a field sales or local marketing aspect is preferred.

• Familiarity with creative asset management platforms, swag/merchandise ordering tools, or field enablement systems is preferred.

• Background in field marketing, event marketing, or brand activation is preferred.

• Experience collaborating with legal and procurement on vendor contracts and compliance documentation is preferred.

• Must be at least 18 years of age.

• Legally authorized to work in the United States.

🏝️ Benefits

• Annual stock grant.

• Employee stock purchase plan.

• 401(k) plan.

• Access to free, year-round money coaching.

• Potential for annual bonuses or periodic sales incentives based on role.

• Comprehensive medical, dental, and vision insurance.

• Flexible spending account options.

• Paid time off policy.

• Up to 12 paid holidays.

• Paid parental and family leave.

• Family-building benefits.

• Backup care services.

• Enhanced family support.

• Childcare subsidies available.

• Tuition assistance programs.

• College coaching services.

• Short- and long-term disability coverage.

• Voluntary AD&D coverage.

• Voluntary accident insurance.

• Voluntary life insurance options.

• Voluntary disability insurance.

• Voluntary long-term care insurance.

• Discounts on mobile services and home internet.

• Pet insurance options.

• Commuter and transit programs available.

• Opportunities for career growth and development.