Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the marketing technology stack, enhance campaign operations, and facilitate performance measurement throughout the marketing funnel.

• Integrate marketing initiatives with revenue objectives utilizing data, automation, and process design.

• Oversee and optimize marketing automation tools such as HubSpot.

• Guarantee data quality and seamless integrations between marketing systems and Salesforce CRM.

• Direct and manage workflow automation and project management systems within Marketing and Business Development.

• Create and execute automated workflows for lead nurturing, scoring, and campaign delivery.

• Develop and sustain dashboards and reports for campaign performance, ROI, and attribution.

• Assist in reporting from operational levels up to the board level.

• Collaborate with marketing leadership to establish KPIs and success metrics.

• Formulate and document scalable marketing and business development processes alongside the VP of Marketing and functional leaders.

• Spearhead the strategy and implementation of AI across Marketing and Business Development workflows.

• Work in partnership with operational teams and the Revenue Enablement Manager to align and integrate marketing processes.

• Identify and address operational bottlenecks using data-driven insights.

• Uphold data hygiene and enrichment standards across marketing and business development platforms.

• Ensure accurate data flow between marketing, sales, and customer success systems.

• Facilitate segmentation, targeting, and personalization through organized, clean data.

• Execute additional tasks and projects as needed.

⛳️ Requirements

• Must possess a valid work permit or be a permanent resident or citizen of Canada.

• Minimum of 5 years of experience in marketing operations, revenue operations, or a similar role.

• Strong expertise and experience with marketing automation platforms; proficiency in HubSpot is highly preferred.

• Familiarity with current AI tools and capabilities, including their operational integration into Marketing processes with successful outcomes.

• Solid proficiency in data analysis and visualization tools such as Tableau, Looker, or Power BI.

• Experience with CRM platforms, particularly Salesforce, and knowledge of marketing attribution models.

• Demonstrated ability to design and enhance marketing processes and workflows.

• Experience with SaaS marketing metrics and board-level reporting, including CAC, LTV, and funnel conversion rates.

• Strong understanding of growth-stage scale-up enterprise B2B SaaS organizations.

• Capability to excel in ambiguous environments with minimal oversight.

• Exceptional communication and collaboration skills across cross-functional teams.

• Ability to work remotely while achieving results for the business and teams.

• Equivalent education and experience combination that demonstrates the ability to apply skills will be considered.

• Knowledge of SQL or other data querying tools is an asset.

• Experience in supporting ABM strategies is an advantage.

🏝️ Benefits

• RRSP/IRA matching.

• Paid vacation starting at 3 weeks.

• Paid wellness time that allows flexible discretionary allocation for mental health, personal benefits, and personal time.

• Paid time off to volunteer with charities of your choice.

• Comprehensive health care benefits, including dental and life insurance.

• Professional development and training allowance for career advancement.

• Work culture that promotes diversity, equity, inclusion, and enjoyment.

• Curiosity is rewarded with opportunities to learn, grow, and contribute.