Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete management of webinars, which includes creating registration pages, forms, reminder and follow-up emails, providing production support, and handling post-event lead processing.

• Take responsibility for the webinar build calendar while coordinating timelines with content teams, demand generation, and speakers.

• Accurately process registrant and attendee lists, ensuring correct source attribution, campaign membership, and engagement tracking.

• Report on registration figures, attendance rates, and downstream pipeline performance for webinars.

• Manage the demo request pathway, which encompasses forms, landing pages, confirmation processes, and scheduling workflows.

• Enhance demo request conversion rates through A/B testing of forms, calls-to-action, and follow-up strategies.

• Collaborate with SDRs to improve speed to lead and address issues such as drop-offs, failed submissions, and broken handoffs.

• Ensure maintenance of demo routing, notifications, and response service level agreements (SLAs).

• Develop and uphold lead routing rules within HubSpot and LeanData.

• Manage lead scoring, lifecycle stages, and the logic for MQL handoffs.

• Troubleshoot issues related to routing misfires, HubSpot–Salesforce synchronization errors, and duplicate records.

• Document routing logic and keep runbooks updated.

• Create campaign emails, forms, landing pages, lists, and workflows.

• Execute list uploads, imports, and enrichments while ensuring correct formatting, deduplication, and compliance with privacy regulations.

• Maintain the hygiene of the database, normalize values, and resolve field mapping issues.

• Conduct quality assurance checks on campaigns before and after their launch.

• Build and manage dashboards for campaigns, webinars, and funnel conversions.

• Generate ad hoc reports for marketing and sales stakeholders.

• Identify anomalies in volume metrics, conversion rates, and routing processes.

⛳️ Requirements

• 3–5 years of experience in marketing operations, demand generation operations, or campaign operations.

• Preferred experience in B2B SaaS or enterprise technology sectors.

• Required hands-on experience with HubSpot, including workflows, forms, lists, landing pages, and email creation.

• Familiarity with Salesforce and the HubSpot–Salesforce synchronization process is essential.

• Experience managing a webinar program on a dedicated platform (such as Sequel, Goldcast, Zoom Webinars, or similar) is necessary.

• Preferred experience with lead routing tools.

• Familiarity with data enrichment tools (like ZoomInfo, Clay) and reporting tools is a plus.

• Strong skills in Excel or Google Sheets for list preparation and analysis are preferred.

• A keen attention to detail and a quality assurance mindset are necessary.

• Ability to manage multiple concurrent campaigns while meeting tight deadlines.

• Proficient in troubleshooting and conducting root-cause analyses.

• Strong communication and documentation skills.

• Knowledge of GDPR and CCPA privacy compliance is required.

🏝️ Benefits

• Three weeks of vacation starting from the first year.

• Wellness days and holidays to help recharge.

• Parental leave along with a comprehensive benefits package.

• Monthly technology stipend.

• Opportunities for recognition and career development.

• Remote-first work culture.

• Accelerated learning opportunities.

• Competitive salary package.