Performance Marketing, Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing initiatives.

• Oversee paid media budgets, focusing on allocation, pacing, and performance in relation to pipeline objectives.

• Create targeted and retargeting audiences utilizing account insights and intent data.

• Track CPL, cost per SQL, and pipeline contributions through A/B testing and performance analysis.

• Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation.

• Enhance lead routing, Sales handoffs, and ensure data integrity.

• Uphold UTM tracking standards while developing attribution models and comprehensive dashboards.

• Supervise marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL regulations.

• Collaborate with Sales and Marketing to boost campaign performance, lead management, and reporting precision.

• Report directly to the Director of Demand Generation.

• Within the first 90 days, assume responsibility for paid media programs, pinpoint areas for campaign enhancements, set performance benchmarks, optimize lead routing and scoring, and produce dependable reporting dashboards.

⛳️ Requirements

• 3–5 years of experience in B2B performance marketing and marketing operations, preferably in a technology or SaaS setting.

• Proficient in managing LinkedIn Ads and Google Ads, encompassing campaign management, optimization, and budget oversight.

• Strong skills in HubSpot administration, including marketing automation, lead scoring, workflows, and lifecycle management.

• Knowledgeable in account-based marketing (ABM), intent data, and audience segmentation.

• Demonstrated capability to analyze marketing performance, create attribution models, and report on funnel and pipeline metrics.

• Hands-on experience using AI tools to enhance daily marketing workflows, efficiency, and campaign execution.

• Exceptional attention to detail, analytical skills, and the ability to manage competing priorities autonomously.

• A proactive, results-driven mindset with a readiness to test, learn, and continuously improve.

• Background in AI, machine learning, data, or related technology sectors.

• Familiarity with Salesforce administration or CRM integrations.

• Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau.

• Certifications in HubSpot, Google Ads, or LinkedIn Marketing.

🏝️ Benefits

• Permanent - Regular Full-time employment.

• Flexibility for remote work.

• Access to tools, resources, and development opportunities for ongoing capability building.

• An innovative, collaborative, and excellence-driven culture.

• Opportunity to tackle complex challenges that influence the future of AI across various industries and regions.