MarTech Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Assess CRM and marketing technology systems to find ways to streamline, integrate, or enhance them.

• Oversee and enhance CRM and marketing automation systems.

• Develop and refine lead journeys, audience segments, automated workflows, forms, landing pages, and email marketing campaigns.

• Enhance lead management, database organization, segmentation, and the transition between marketing and sales.

• Diagnose platform and integration challenges and assist in the implementation of new tools.

• Set up, test, launch, and refine digital marketing campaigns and their associated workflows.

• Configure campaigns, forms, pixels, links, audiences, and tracking systems.

• Assist in improving the website, CMS, and landing page functionalities.

• Enhance on-page SEO basics.

• Define KPIs and reporting metrics for CRM, campaigns, websites, and lead generation activities.

• Create and maintain dashboards using GA4, Google Tag Manager, and Looker Studio.

• Analyze marketing and customer data, offering actionable insights.

• Identify and rectify gaps in tracking, attribution, and data quality.

• Streamline or automate repetitive marketing tasks.

• Construct workflows that connect marketing platforms, teams, and data using tools like Zapier, Make, or their equivalents.

• Investigate practical applications of AI-driven marketing tools.

• Document systems and workflows to ensure scalability and consistency.

• Suggest technology solutions based on their business value.

⛳️ Requirements

• Over 6 years of experience in marketing operations, CRM, marketing automation, MarTech, digital marketing, or a related field.

• Experience collaborating across multiple organizations, clients, or marketing settings.

• Proficient with HubSpot, Salesforce Marketing Cloud, Marketo, or similar platforms.

• Comfortable using GA4, Google Tag Manager, and Looker Studio.

• Practical experience with Zapier, Make, or similar tools.

• Solid understanding of SEO fundamentals, including on-page optimization, technical SEO basics, keyword performance, and organic traffic analysis.

• Familiarity with websites, email, paid media, lead generation, and campaign analytics.

• Ability to evaluate marketing technology issues, propose solutions, and assist in their implementation.

• Capability to interpret marketing and customer data and communicate findings to non-technical stakeholders.

• Experience with AI-enabled tools in marketing processes is highly advantageous.

• Basic knowledge of HTML/CSS is beneficial.

• Ability to work autonomously, troubleshoot issues, and make informed decisions without constant supervision.

• Must be legally eligible to work in the country where the hiring takes place; MASH is unable to sponsor work visas.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Access to professional development and training resources.

• Flexible working hours and the possibility of remote work.

• Health and wellness programs to support employee well-being.