Senior Regional Marketing Manager – Central

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of regional marketing strategy for the Central region, encompassing digital campaigns, events, webinars, and ABM initiatives.

• Modify the regional marketing program mix based on the analysis of pipeline performance data.

• Monitor and report on the effectiveness of regional campaigns utilizing marketing automation and CRM analytics.

• Provide regular KPI updates to both sales and marketing stakeholders.

• Collaborate with internal and external partner teams within the region on joint marketing efforts.

• Work closely with regional sales teams to create localized collateral, outreach templates, and event programs.

• Oversee tracking and reconciliation of the regional marketing budget.

⛳️ Requirements

• Applicants must be located in a Midwest/TOLA/Heartlands state.

• A minimum of 3 years of experience in B2B regional or field marketing.

• Proven track record in regional marketing planning for market-specific demand generation programs that yield measurable pipeline results.

• Expertise in a leading marketing automation platform, such as Marketo or HubSpot.

• Proficiency in a CRM system, such as Salesforce.

• Bachelor's degree in Marketing, Business, or a related area.

• Willingness to travel approximately 30% within the region.

• Experience in the technology, cybersecurity, or SaaS sector is preferred.

• Familiarity with Account-Based Marketing (ABM) campaigns is preferred.

• Experience in localizing corporate content and case studies for regional audiences is preferred.

• Background in tracking and reconciling a regional marketing budget is preferred.

• Experience collaborating across functions with sales, BDR, and partner teams is preferred.

🏝️ Benefits

• Stock options

• Attractive benefits

• Annual bonus

• Competitive compensation

• Growth opportunities

• Community-building opportunities