Senior Regional Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Oversee marketing initiatives for the UK, Ireland, and BeNeLux region, reporting directly to the Head of Regional Marketing.

• Define the regional marketing strategy, objectives, channels, budget, and schedule in collaboration with the commercial lead.

• Execute comprehensive campaigns across paid social, search, email, events, and partnerships.

• Tailor global campaigns for local markets and provide qualified leads to the Sales team.

• Monitor marketing expenditures, enhance performance, and showcase return on investment.

• Develop co-marketing strategies with partners and associations to drive lead generation.

• Produce thought leadership content, guides, and narratives for regional audiences.

• Work alongside the web team to boost visibility in search engines and AI tools.

• Serve as the marketing representative within regional sales, customer, and partner teams.

• Gather market insights for the business and represent the brand at events, in media, and online platforms.

• Utilize AI for research, analysis, testing, content creation, and automation.

• Transform successful campaigns into playbooks and mentor other regional marketers.

⛳️ Requirements

• A minimum of 5 years' experience in B2B marketing.

• At least 3 years in regional or field marketing roles with responsibility for pipeline targets.

• Proven experience in creating multi-market go-to-market strategies encompassing demand generation, paid marketing, partnerships, content, events, and account-based marketing (ABM).

• Strong expertise in marketing analytics, experimentation, attribution, and campaign optimization.

• Skilled in managing a marketing budget and articulating ROI through sourced and influenced pipeline, customer acquisition cost (CAC), and payback analysis.

• Experience working collaboratively with Sales and SDRs, establishing MQL criteria, and developing handover processes.

• Regularly utilize AI tools in daily marketing activities.

• Exceptional project and stakeholder management capabilities.

• Comfortable engaging across regions and with senior stakeholders, preferably within a matrixed or global organization.

• High level of accountability and eagerness to experiment and learn.

• Willingness to travel frequently within the region.

• Proficient in English (C2 level).

• Experience with HubSpot, hotel tech, travel tech, or SaaS, as well as proficiency in additional languages such as Dutch or Spanish, is a plus.

🏝️ Benefits

• Remote-first work model.

• Flexible working hours.

• Annual global team gatherings.

• Regular office social events.

• Opportunities for personal and professional development.

• Up to three additional days off each year for personal growth.

• Five weeks of bonus vacation time after five years of service.

• Paid time off for birthdays.

• Access to Headspace.

• Online therapy and counseling support through BetterHelp.

• Opportunity to co-work from our offices in Mannheim, Berlin, or Sydney.