Senior Regional Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and lead the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions.

• Convert company and pipeline objectives into regional plans with clear goals, targeted segments, key accounts, and KPIs.

• Allocate the regional budget and time effectively to ensure optimal returns while aligning plans with corporate marketing, product marketing, sales, and revenue objectives.

• Design and execute integrated regional campaigns, which encompass field events, targeted account marketing, executive roundtables, conferences, and digital/local activations.

• Collaborate with sales leadership on targeted account marketing initiatives for strategic accounts.

• Establish, monitor, and report on regional KPIs such as MQLs, stage 3 pipeline, meetings, opportunities, and campaign ROI.

• Evaluate the results of campaigns and events, applying insights to enhance future programs.

• Offer data-driven recommendations for regional planning, budget allocations, and program development.

• Build a strong regional presence and reputation through field marketing events and local thought leadership initiatives.

• Shape regional positioning and messaging based on competitive landscape and industry trends.

• Convey regional opportunities, risks, and market changes to marketing and sales leadership.

• Integrate strategic partners and systems integrators into regional events and campaigns.

• Develop joint regional programs with priority partners and system integrators, tracking partner contributions.

• Manage, forecast, and report on field marketing budgets for both regions.

• Serve as a marketing business partner to regional sales teams, optimizing activities across various channels.

• Connect regional sales and BDR/SDR teams with corporate, product, and regional marketing leadership.

• Engage with stakeholders, manage production timelines, and ensure alignment in execution.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Over 10 years of experience in field, regional, or demand generation marketing.

• Ideally experienced in B2B SaaS or enterprise technology sectors.

• Familiarity with data, AI, or database/graph technology is an advantage.

• Demonstrated success in creating and implementing regional marketing strategies from inception.

• Strong understanding of targeted account marketing, pipeline metrics, and aligning marketing with sales efforts.

• Proficient in marketing analytics and reporting tools.

• Experience collaborating with partner or channel teams and incorporating partners/SIs into field programs is beneficial.

• Eagerness to take ownership of ambitious projects.

• Creative mindset and willingness to explore new campaign concepts.

• Self-motivated individual with a proactive approach to problem-solving.

• Excellent project management, budgeting, and analytical competencies.

• Strong communication, stakeholder management, and cross-functional leadership skills.

• Proficient in marketing technology and analytics tools, including Salesforce, Marketo, Splash, Asana, or other CRM/MAP/event/project management platforms.

• Willingness to travel frequently across both assigned regions.

🏝️ Benefits

• Stock option grant available for US employees.

• Eligibility for annual bonuses for specific roles.

• Comprehensive medical benefits.

• Dental coverage included.

• Vision benefits offered.

• 401(k) plan available.

• Paid time off policies in place.

• Various leaves of absence provided.

• Commitment to an inclusive, diverse, and equitable workplace.

• Opportunities to influence the future of data and analytics.