Marketing Manager, Diagnostics

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Ensure the maintenance of clean and actionable data within diagnostics marketing and sales systems in collaboration with RevOps.

• Establish tagging structures and workflows for enhanced data organization.

• Oversee the marketing attribution model across various touchpoints.

• Carry out CRM activities such as email campaigns, workflows, lead tracking, and list management.

• Regularly update and manage Diagnostic-specific web pages using Framer CMS.

• Create and oversee an editorial calendar while enhancing LinkedIn engagement.

• Monitor awareness days, research milestones, and cultural events for timely content creation.

• Direct digital campaigns, encompassing copywriting, design, UTM tracking, vendor management, and ROI evaluation.

• Collaborate with designers to produce visuals, animations, and effective data storytelling.

• Develop and sustain sales enablement materials tailored for sleep physicians, neurologists, and PCPs.

• Coordinate cross-functional projects, oversee Asana boards, and facilitate internal marketing communications.

• Create and manage ideal customer profiles with clear messaging and value propositions.

• Take ownership of the conference calendar, from opportunity identification to post-event ROI analysis.

• Organize event logistics, including materials, vendors, budgets, outreach, and follow-up campaigns.

• Oversee deadlines for scientific content submissions and amplify event-related social media posts.

• Identify award opportunities and handle submission processes.

• Seek podcast and speaking opportunities for subject matter experts.

⛳️ Requirements

• Bachelor's degree with over 5 years of experience in Marketing Operations or Marketing Analytics.

• Extensive knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

• Experience in the medical device and diagnostics marketing sectors.

• Understanding of FDA-regulated promotional content and compliance review procedures.

• Proficiency with Framer, Webflow, or other no-code CMS platforms.

• Experience supporting a dual or multi-audience brand.

• Basic design literacy and experience in providing constructive feedback on marketing materials.

🏝️ Benefits

• Equity

• PTO

• Additional benefits

• Asynchronous work practices that foster a premier remote work experience.

• In-person office hubs located in Boston, New York, and Paris.