Client Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Create quarterly marketing strategies for designated client accounts tailored to business objectives, target audiences, priorities, and performance metrics.

• Design integrated campaigns and promotional tactics, including positioning, messaging, offers, channel strategies, rollout plans, and measurement frameworks.

• Convert strategies into comprehensive briefs and guidance for Creative, Social Media, Web, Performance Marketing, PR, and other collaborative teams.

• Collaborate with the Director of Marketing on strategic planning, budget management, priority setting, performance analysis, and identifying growth opportunities.

• Manage integrated marketing calendars and ensure execution across email, social media, web, content, paid media, PR, events, and partnership initiatives.

• Oversee or supervise daily marketing operations for assigned accounts.

• Facilitate coordination among internal teams, external experts, and client stakeholders from the planning phase to the launch.

• Track marketing performance and convert results into actionable recommendations, optimizations, and future steps.

• Provide strategic guidance to specialists working on paid media, SEO, website performance, analytics, and other digital acquisition channels.

• Ensure all campaign objectives, target audiences, budgets, creative elements, messaging, landing pages, tracking, and resources are established.

• Assess channel performance and implement enhancements in collaboration with specialists.

• Ensure effective tracking, attribution, conversion events, and reporting mechanisms are in place.

• Plan and oversee the production of photo, video, social content, and creative materials.

• Assist with on-site content capture, events, activations, and other marketing initiatives for clients.

• Coordinate production logistics, including concepts, shot lists, talent management, schedules, locations, and client readiness.

• Work alongside Creative and production partners to ensure assets align with campaign goals and brand standards.

• Manage influencer, creator, and marketing partnership programs.

• Evaluate and identify potential partners based on audience alignment, brand compatibility, content quality, and anticipated value.

• Oversee relationships, agreements, activations, deliverables, approvals, and content usage.

• Monitor program performance and utilize partner and creator content across various marketing channels.

• Safeguard Fit and Plunge’s unique identities, maintain a high-quality and consistent visual presence, and ensure cohesive storytelling across all channels.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

• 4–6 years of progressive marketing experience, demonstrating ownership of integrated campaigns, digital marketing initiatives, content strategy, and cross-functional execution.

• Proven capability to coordinate photoshoots and creative projects that involve multiple departments.

• Strong project management and organizational skills, with a keen attention to brand detail.

• Proficiency in Google Analytics, Meta Ads Manager, and email marketing platforms (e.g., Klaviyo or Mailchimp).

🏝️ Benefits

• Subsidized Health Benefits.

• Paid Sick Leave and Vacation.

• Generous PTO Plan.

• Paid Holidays.

• 4 Paid Mental Health Days per year.

• IRA Retirement Plan.

• Paid Professional Development Opportunities.

• Opportunity for career growth and development.