Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of comprehensive marketing campaigns for both virtual and hybrid events, overseeing everything from planning to post-event analysis.

• Oversee cross-departmental collaboration, including list management, copywriting, assembly, scheduling, quality assurance, deployment, and performance metrics.

• Work with the Events team to address asset requirements, deadlines, and registration objectives; identify potential risks and ensure campaigns remain on schedule.

• Monitor event registration outcomes and generate actionable reports.

• Assist in developing promotional strategies for flagship events, such as E11 and the annual Top 100 recognition program.

• Create and update sales materials, media kits, sponsorship one-pagers, and event sales kits.

• Develop new sales and client-facing content as necessary.

• Collaborate with the Sales team on urgent requests.

• Design and implement segmented email campaigns for acquisition and lifecycle marketing across free, paid, and enterprise subscription levels.

• Maintain audience lists and the segmentation framework.

• Facilitate A/B testing, which includes setup, tracking, data collection, and summarizing results.

• Manage daily social media efforts, paid promotions, and other strategies to foster audience growth.

• Work alongside Sales, Events, Editorial, Client Success, and Marketing teams.

⛳️ Requirements

• 4–6 years of experience in B2B or B2C marketing.

• Hands-on experience in executing marketing campaigns.

• Preference for experience in B2B event marketing.

• Proven proficiency with email marketing platforms, with a strong preference for Campaign Monitor.

• Familiarity with GA4 and the capability to interpret and analyze campaign metrics.

• Strong project management and organizational abilities; experience with Notion, Asana, or similar tools is advantageous.

• Excellent written communication skills.

• A keen eye for visual aesthetics in client and sales enablement materials.

• Capability to handle multiple workflows simultaneously in a dynamic, remote setting.

• Highly responsive communication style and the ability to manage a significant volume of projects.

• High proficiency with Google Slides.

• Preferred: experience in subscription-based media, publishing, or B2B SaaS.

• Preferred: experience in the biopharma or life sciences sector.

• Preferred: exposure to sales enablement, advertising operations, or client-facing marketing support.

• Experience and enthusiasm for utilizing AI tools for campaign analysis, content creation, or list management.

🏝️ Benefits

• Work from anywhere.

• Enjoy a positive, supportive, and collaborative work culture.

• Potential for annual bonuses.

• Generous annual paid time off (PTO).

• 12 company holidays and 2 floating holidays.

• Medical insurance with the employer covering 70% of premiums for employees, spouses, and/or dependents.

• Fully-covered dental and vision insurance.

• Short-term and long-term disability insurance.

• $50,000 basic life and accidental death & dismemberment (AD&D) insurance.

• Employee Assistance Program available.

• Additional life, hospital, critical illness, and accident insurance options through Guardian.

• Access to MDLIVE for consultations with doctors, mental health professionals, nutritionists, and dermatologists.

• Fully-paid leave for primary or secondary caregivers.

• Paid volunteer days offered.

• 401(k) matching: 100% of the first 3% contributed, followed by 50% of the next 2%.

• Laptop, monitor, and other equipment provided.

• $75 monthly stipend for work-from-home expenses.

• $500 annual stipend for home office setup.

• Discounts available in the Benefits Marketplace, including insurance, family planning and support, behavioral health, wellness, pet insurance, and financial wellness.

• Discounted MetLife Legal plan.