Senior Regional Marketing Manager – APAC

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Take full ownership of the APAC marketing strategy from inception to execution and reporting, ensuring alignment with global objectives and regional sales priorities.

• Organize in-person events such as platform engineering roundtables, developer meetups, executive dinners, conferences, and occasional webinars.

• Spearhead account-based marketing (ABM) initiatives for key APAC accounts, transforming target account lists into meaningful conversations and sales opportunities.

• Develop and implement field marketing strategies, including roadshows, customer and prospect programs, and campaigns aligned with sales efforts.

• Establish and manage partner marketing initiatives with strategic alliances, resellers, and channel partners, including co-branded campaigns and collaborative events.

• Adapt campaign content and messaging to suit APAC markets and their unique buying cultures.

• Recommend and oversee APAC budget allocations for events, vendors, agencies, and sponsorships.

• Assess attendance, engagement, influenced pipeline, and sourced pipeline to inform regional investment strategies.

• Oversee projects, timelines, and cross-functional contributions across various markets and time zones.

• Act as Coder marketing’s initial representative in APAC, reporting directly to the Director of International Marketing.

⛳️ Requirements

• Must reside in Singapore.

• Over 10 years of experience in regional or field marketing, ideally within B2B technology or developer-centric organizations.

• Proven track record in establishing or expanding a company’s marketing footprint in APAC from a modest starting point.

• Experience as the primary or sole marketer for APAC, handling in-person events, field marketing, ABM, and partner marketing.

• Practical experience in executing regional programs, including events, partner campaigns, and sales-aligned marketing activities.

• Expertise in managing account-based marketing efforts, encompassing target account planning, personalized campaign engagement, and sales collaboration.

• Experience in developing co-marketing initiatives with alliances, resellers, or channel partners.

• Proficient in managing regional budgets and liaising with agencies, event vendors, and sponsorship entities.

• Strong collaboration with sales leadership to align with pipeline objectives and regional goals.

• Excellent project management capabilities across timelines, vendor coordination, and cross-functional inputs across different time zones.

• Strong written and verbal communication skills, including the ability to align stakeholders asynchronously.

• Capacity to juggle multiple programs simultaneously while maintaining organization, responsiveness, and attention to detail.

• Willingness to travel up to 20% within the region.

• Familiarity with project management tools such as Asana or similar platforms.

• Bonus: Experience in marketing to developers, platform engineering teams, DevOps teams, or technical buyers.

• Bonus: Background in enterprise SaaS, cloud infrastructure, open-source, or developer tools.

• Bonus: Knowledge of HubSpot, Salesforce, 6sense, HockeyStack, marketing automation, CRM, or ABM platforms.

• Bonus: Established relationships with APAC cloud providers, system integrators, channel partners, or regional developer communities and event organizers.

• Bonus: Experience in assessing field marketing performance metrics such as attendance, engagement, influenced pipeline, and sourced pipeline.

• Bonus: Experience in supporting a company with open-source offerings.

• Bonus: Proficiency in one or more APAC languages in addition to English.

🏝️ Benefits

• Equity.

• Bonus.

• Remote work arrangement.

• Interview process designed to be completed in two to four weeks, schedules permitting.

• AI tools allowed for take-home assessments.

• Commitment to equal employment opportunities.