Senior Public Relations Account Executive

This is a fully remote position, open to applicants in South Carolina.

📋 Description

• Assist in the daily operations for assigned national and international accounts as part of a collaborative account team.

• Dedicate 60% of your time to proactive media relations and influencer engagement.

• Organize, execute, and oversee client media tours and media visits at destination locations.

• Help plan and conduct media familiarization tours, which may include international travel.

• Implement for-trade and paid influencer initiatives, including sourcing, contracting, and reporting.

• Comprehend and prioritize client goals while anticipating their needs.

• Produce client materials, such as press releases, media alerts, photo captions, media pitches, biographies, and fact sheets.

• Generate and proactively present innovative story ideas to relevant media outlets.

• Establish and nurture relationships with journalists and social media influencers.

• Track social media trends and advise clients on channel utilization.

• Support the creation of meeting agendas, notes, and reports.

• Aid in managing account budgets, resources, and timelines.

• Foster client relations through meetings, conference calls, events, and ongoing communication.

• Stay informed about pertinent industry news and trends.

• Serve as the initial reviewer of materials prepared by JAE/A.

⛳️ Requirements

• Must reside in South Carolina.

• 5 to 7 years of communications experience within the travel sector; agency experience is preferred.

• Must possess 5 to 7 years of media relations and influencer management experience with proven results.

• Established relationships with national travel and lifestyle media, along with the ability to cultivate new connections using traditional and digital methods.

• A BA or BS in public relations, journalism, communications, or related disciplines is preferred.

• Exceptional interpersonal and communication abilities.

• Proficient in AP Style.

• Prior experience coordinating media familiarization tours and/or desk-side visits.

• Strong writing skills with a keen attention to detail.

• Regular user of social media tools with experience in integrating social media into public relations strategies.

• Proficient in using Cision, MuckRack, news wires, and Microsoft applications.

• Possess a current passport and be willing to travel as necessary for clients.

• A passion for the travel and tourism industry with the ability to identify trends.

• Must be authorized to work in the U.S. without requiring visa sponsorship.

🏝️ Benefits

• Open PTO.

• Flexible work hours and the option for remote work.

• Paid holidays plus a holiday closure between Christmas Eve and New Year’s Day.

• Company-funded medical, dental, and vision insurance.

• Life insurance and disability coverage.

• 401k plan with employer matching.

• Six weeks of paid parental leave.

• Employee bonus referral program.

• Company-supplied snacks and beverages (including beer/wine).