Senior Program Director, Strategic Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with leadership to develop, enhance, and implement earned media strategies.

• Establish and expand WorkMoney’s internal earned media processes, tools, materials, and infrastructure.

• Convert organizational priorities, campaigns, and programmatic initiatives into clear external messaging and narratives.

• Create media strategies and pitches for significant campaigns, key organizational events, and spokespersons.

• Identify and act upon timely media opportunities, emerging trends, and external events.

• Formulate rapid-response messaging and communication strategies in collaboration with stakeholders.

• Cultivate and strengthen relationships with journalists and influential figures in digital and emerging media.

• Explore opportunities across podcasts, newsletters, Substacks, and other new platforms.

• Prepare and coach spokespersons for media interactions, including messaging, talking points, and briefing documents.

• Function as a strategic communications partner for teams throughout WorkMoney, Inc.

• Oversee communications consultants and external partners, managing deliverables and promoting earned media objectives.

• Uphold evergreen brand language and core organizational messaging.

• Evaluate and monitor earned media initiatives using both qualitative and quantitative insights.

⛳️ Requirements

• 8+ years of progressive experience in communications, particularly in earned media, media relations, public relations, or a related field.

• Demonstrated ability to develop and implement proactive and reactive earned media strategies.

• Strong connections with journalists, media professionals, and influential figures across traditional, digital, and emerging media.

• Exceptional skills in writing, messaging, and storytelling.

• Capability to distill complex information into clear, compelling narratives for diverse audiences and channels.

• Proficient in transitioning between strategic planning and hands-on execution.

• Strong judgment in managing sensitive, high-profile, or rapidly evolving communication scenarios.

• Experience in cross-functional collaboration and building trusted relationships with stakeholders.

• Background in managing staff, external communications consultants, agencies, or other partners.

• Highly organized and detail-oriented, with the ability to handle multiple priorities, foresee needs, solve issues, and deliver superior work.

• Proficient with media relations, monitoring, and distribution tools such as MuckRack, Cision, PR Newswire, or similar platforms.

🏝️ Benefits

• Medical, dental, and vision insurance premiums fully covered.

• Retirement plan with up to a 6% employer match.

• Contribution towards student debt repayment.

• Five weeks of paid vacation each year.

• Paid family and medical leave.

• Stipend for remote work expenses.

• Professional development stipend.

• Health and wellness stipend.

• Stipend for cell/internet data usage.

• Equal opportunity employer with reasonable accommodations for disabilities.