Senior Professional, B2B Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the planning of go-to-market strategies for CenterWell Pharmacy's B2B capabilities, target audiences, and growth initiatives.

• Design and implement integrated marketing campaigns, resources for sales enablement, and communications directed at providers.

• Develop and maintain marketing materials including collateral, presentations, toolkits, digital content, videos, case studies, and other assets.

• Collaborate with teams across sales, business development, media, digital, creative, analytics, and compliance.

• Strategize and carry out targeted campaigns through email, paid media, webinars, events, conferences, and field activities.

• Utilize customer insights, market trends, and performance metrics to enhance marketing effectiveness.

• Work alongside analytics teams to establish KPIs, assess outcomes, and communicate the impact on business.

• Foster relationships with internal stakeholders and external partners to align with strategic business goals.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline, or an equivalent combination of education and relevant professional experience.

• A minimum of 3 years of progressive experience in marketing.

• Proven track record in developing and implementing marketing strategies and initiatives that support business goals, growth, customer engagement, or market expansion.

• Experience collaborating with sales, business development, account management, or other client-facing teams.

• Outstanding written and verbal communication abilities.

• Capability to convert complex information into clear and persuasive messaging, presentations, and executive-level narratives.

• Strong skills in project and program management.

• Ability to juggle multiple concurrent priorities, timelines, deliverables, and stakeholders.

• Proficient in building effective cross-functional relationships.

• Preferred: experience in B2B, healthcare, pharmacy, regulated sectors, or similarly intricate business environments.

• Preferred: exposure to pharmacy, specialty pharmacy, healthcare services, or referral-based healthcare marketing.

• Preferred: understanding of provider, payer, PBM, pharmaceutical manufacturer, or other healthcare audiences.

• Preferred: knowledge of healthcare marketing regulations and compliance review procedures.

• Preferred: experience with CRM, marketing automation, sales enablement, or analytics systems.

• Preferred: background in managing agency relationships, vendors, or marketing budgets.

• Must be available to work during Eastern Standard Time hours.

• Access to home internet with minimum speeds of 25 Mbps download and 10 Mbps upload.

• A dedicated workspace free from interruptions to safeguard PHI/HIPAA information.

🏝️ Benefits

• Incentive bonus plan based on company and/or individual performance.

• Comprehensive medical, dental, and vision coverage.

• 401(k) retirement savings plan.

• Paid time off.

• Holidays for both company and personal occasions.

• Paid leave for parental and caregiver responsibilities.

• Short-term and long-term disability coverage.

• Life insurance benefits.

• Occasional travel to Humana offices may be necessary for training or meetings.