Integrated Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop quarterly field marketing strategies in alignment with regional sales leadership and corporate marketing initiatives.

• Modify and implement corporate marketing campaigns tailored for AMER audiences and sectors.

• Oversee the AMER event program, which includes Mimecast-led events, executive and customer gatherings, as well as participation in third-party tradeshows, conferences, and sponsorships.

• Manage event strategies, budgets, vendor relationships, logistics, speaker arrangements, promotional efforts, and on-site execution.

• Collaborate with Sales, BDR, and corporate events teams on audience targeting, attendee follow-ups, and pipeline conversion efforts.

• Lead AMER social media initiatives and digital marketing campaigns, focusing on event promotion and lead generation activities.

• Organize and implement third-party media efforts, including lead generation, webinars, and advertorials.

• Track performance throughout the lead funnel using Salesforce, Marketo, and Tableau, assessing event and campaign ROI in collaboration with BDR and sales teams.

⛳️ Requirements

• Proven ability to independently manage both physical and virtual events, tradeshows, and executive programs from planning to delivery and performance evaluation, with a demonstrated history of generating pipeline.

• Extensive marketing experience encompassing outbound campaigns, paid media, and social media, coupled with substantial event management expertise.

• Excellent communication and content creation skills, including the ability to generate new content and edit or proofread existing materials.

• Experience in matrix organizations and collaboration with corporate marketing teams.

• Strong understanding of lead generation campaign setup and monitoring.

• Proficient in vendor management, budgeting, and logistics coordination.

• Self-motivated, collaborative, and hands-on, with the capacity to handle multiple priorities under pressure.

• Willingness to travel for events as necessary.

• A bachelor’s degree or equivalent in marketing, communication, or a related field.

• Successful completion of relevant background checks, as mandated by customer obligations and local legislation.

🏝️ Benefits

• Comprehensive benefits package.

• Eligibility for incentive programs.

• Additional benefits in accordance with company policies and local regulations.