Marketing Strategist

This is a fully remote position, open to applicants in Connecticut, +2 more states.

📋 Description

• Take ownership of client marketing initiatives from inception to completion across cultural institutions, nonprofits, consumer platforms, enterprise B2B, and Big Human’s own brand.

• Establish project success criteria, objectives, milestones, and performance metrics.

• Create comprehensive marketing strategies, go-to-market plans, and launch plans.

• Compile client feedback, research, and data to formulate a clear strategic direction.

• Estimate required work hours and prioritize tasks effectively.

• Divide plans into weekly actionable items and oversee client interactions.

• Design and execute campaigns across social media, email, content, and web platforms.

• Generate innovative concepts from scratch.

• Collaborate with designers, writers, and other team members.

• Ensure campaigns are supported by clear, data-driven metrics.

• Partner with the analytics lead on data-driven insights.

• Revise drafts generated by AI and writers for emails, articles, website content, and social media posts.

• Verify the accuracy of client deliverables and enhance copy specificity, tone, and structure.

• Report on progress in relation to client objectives.

• Prepare weekly client presentations and updates.

• Evaluate results, suggest next steps, conduct tests, and share insights.

• Oversee daily client tasks in conjunction with the Marketing Manager.

• Present strategies, updates, and recommendations.

• Identify risks, obstacles, and uncertainties promptly.

• Close communication loops in Asana and through discussions.

• Manage workstreams effectively within Asana.

• Develop templates, standard operating procedures (SOPs), and repeatable workflows based on lessons learned.

⛳️ Requirements

• 4–6 years of experience in marketing.

• A minimum of 3 years working in an agency environment managing multiple clients simultaneously.

• Broad experience across social media, email, content, and web marketing channels.

• Quick adaptability to learn new industries.

• Proficiency in creating original concepts.

• Strong editing abilities and sound editorial judgment.

• Capacity to define success, make informed decisions with incomplete information, and take responsibility.

• Results-oriented mindset that balances brand storytelling with growth objectives.

• Willingness to receive coaching and apply feedback effectively.

• Thorough risk evaluation regarding budgets, timelines, accuracy, and client relationships.

• Clear and straightforward communication skills, including the ability to engage in constructive disagreement.

• Comfort with AI tools and accountability for their outcomes.

• Candidates lacking agency experience will not be considered.

🏝️ Benefits

• Flexible remote work environment with regular coworking days.

• Health, dental, and vision insurance options, including a plan fully covered by Big Human.

• 14 paid holidays and generous vacation leave.

• 401(k) matching program.

• 10–16 weeks of paid parental leave.

• Internet stipend and home office enhancement allowance.

• Summer Fridays initiative.

• Annual team retreat and company-sponsored events.

• Shared Experience Fund and donation matching program.

• Education Fund for professional development opportunities.