Director, Consumer Marketing – US Dermatology

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Oversee the annual Consumer Marketing strategy for U.S. Dermatology, encompassing insights, segmentation, journey mapping, positioning, and execution.

• Create social-first and digital-first strategies across various platforms including social media, creators/influencers, search, Connected TV, programmatic, and select traditional channels.

• Manage campaigns from inception to completion, including strategy, creative development, and omnichannel activation across paid, owned, and earned media.

• Define consumer identity and messaging for Atopic Dermatitis and Psoriasis targeting both adult and caregiver demographics.

• Formulate and direct the Consumer Medicaid strategy in collaboration with Market Access and Payer Marketing.

• Collaborate with HCP Marketing, Sales, Strategic Relations/Peer-to-Peer, Market Access/Payer Marketing, Medical Affairs, Patient Services, Digital, and Analytics teams.

• Oversee substantial budgets and manage media, creative, and social agency partners, including forecasting, reallocating resources, and ensuring ROI accountability.

• Set KPIs and develop measurement frameworks that connect consumer activities to business outcomes.

• Work with Market Research & Insights on trends, consumer needs, messaging, and performance optimization.

• Assist in patient advocacy partnerships and initiatives to raise disease awareness.

• Represent Dermatology in enterprise forums and integrated planning meetings.

• Mentor and develop both direct and indirect team members.

• Ensure compliant execution through MLR/Veeva PromoMats processes.

⛳️ Requirements

• BA/BS degree.

• A minimum of 10 years of marketing experience.

• At least 5 years in consumer marketing within Pharma, Dermatology, OTC, Healthcare, Beauty, CPG, or similar consumer sectors.

• Proven track record in developing and launching consumer campaigns with a focus on social-first and digital-first approaches.

• Experience managing budgets and collaborating with agency partners in media, creative, and social domains.

• Demonstrated success in leading strategic and tactical planning for in-line or launch brands.

• Strong leadership and collaborative skills, with the ability to influence across commercial, medical, market access, and corporate functions.

• Excellent communication, analytical, and problem-solving skills.

• Familiarity with navigating regulated review processes such as MLR/Veeva PromoMats or similar legal and regulatory reviews.

• Willingness to travel as required.

• MBA or advanced business degree is preferred.

• Previous people management experience is preferred.

• Experience in Medicaid, market access, or payer marketing is preferred.

• Background in Dermatology, Immunology, chronic disease marketing, or the skincare/beauty category is preferred.

• Experience marketing across various indications or patient populations, including pediatric and caregiver audiences, is preferred.

• Strong analytical and storytelling capabilities; experience with marketing analytics, attribution, and omnichannel measurement is preferred.

• Familiarity with influencer/creator partnerships and social community management is preferred.

• Must be a resident of the U.S. or Puerto Rico.

• Must meet applicable travel and credentialing standards, including any associated vaccination requirements.

• Valid visa sponsorship is not available.

🏝️ Benefits

• Retirement savings plan.

• Paid vacation and holiday time.

• Paid caregiver/parental and medical leave.

• Medical, prescription drug, dental, and vision coverage.

• Hybrid and remote work arrangements.

• No relocation assistance.

• Commitment to equal opportunity employer inclusion, innovation, and belonging.