Marketing Manager

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Serve as a market authority by leveraging research, competitive analysis, and customer insights to effectively position Axon’s offerings.

• Spearhead the development and implementation of marketing strategies tailored for the Benelux and Nordic regions, accommodating specific country needs.

• Enhance brand awareness, shift perceptions within the policing sector, and generate interest in Axon’s product portfolio.

• Keep abreast of public safety trends, regulatory changes, and local public affairs dynamics.

• Generate marketing performance reports and manage key metrics such as event ROI, advertising and sponsorship returns, lead progression, and pipeline impact.

• Conceptualize and execute PR and public affairs initiatives in collaboration with agency partners.

• Oversee Axon’s reputation management, crisis response, media placements, and brand visibility efforts.

• Ensure consistent messaging in alignment with corporate communications and support government affairs activities.

• Organize and execute in-person, hybrid, and webinar events.

• Develop integrated campaigns that incorporate case studies, videos, digital initiatives, and public relations strategies.

• Manage the regional online brand presence and devise innovative audience engagement approaches.

• Monitor ROI, engagement levels, and audience feedback to enhance campaigns and events.

• Provide insights for go-to-market strategies and competitive positioning to support sales efforts.

• Create sales enablement materials, playbooks, and relevant content.

• Formulate cross-sell and upsell strategies in collaboration with the sales team.

• Coordinate media outreach, co-marketing strategies, and customer testimonials with agencies.

• Foster internal relationships to support product launches, localized content creation, and sales assistance.

• Align PR, public affairs, and external communications teams across various regions.

⛳️ Requirements

• Bachelor's degree or equivalent practical experience.

• Over 7 years of marketing experience, preferably within public safety, SaaS, or technology firms.

• Proven track record in developing and implementing marketing strategies, as well as managing external and in-house agencies.

• Strong expertise in digital and growth marketing, event management, and public relations or public affairs.

• Exceptional interpersonal skills, with fluency in spoken and written English.

• Experience engaging with customers in Northern Europe (Benelux, Nordics).

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness programs.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to support work-life balance.