Senior Product Marketing Manager, Workflows

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy for Workflows, a key product area.

• Conduct customer research to align proposals, contracts, quotes, and renewals with specific workflows.

• Develop positioning and messaging for workflows as a cohesive product family.

• Articulate the AI narrative for workflow agents, focusing on preparation, customer approval, auditability, and trust.

• Collaborate with Product and R&D teams on prioritizing workflows, sequencing launches, and defining success metrics.

• Enhance the discoverability of workflows within the product, on the website, and through Sales enablement.

• Organize launches with in-product guidance, training sessions, and proactive communication strategies.

• Establish criteria for launch termination and success measurements.

• Create customer proof points and execute campaigns to drive adoption and expansion across workflows.

⛳️ Requirements

• Minimum of 5 years in marketing, including at least 3 years in B2B SaaS product marketing, with experience targeting business users and operators.

• Proven experience in marketing workflow, automation, or process software.

• Understanding of approvals, handoffs, and business processes, with the ability to present them clearly.

• Practical AI proficiency; utilize AI for research, drafting, and testing concepts.

• Capability to evaluate where AI can expedite processes and where human oversight is essential.

• Experience conducting customer interviews or studies that influenced product decisions.

• Demonstrated ownership and comfort in dynamic environments; experience delivering work without a predefined playbook and making decisions based on incomplete information.

• Skill in establishing success metrics and termination criteria prior to launch and validating them in collaboration with the data team.

🏝️ Benefits

• A transparent, open culture that values feedback and encourages both professional and personal growth.

• The chance to collaborate with a globally distributed team.

• Six self-care days annually.

• Opportunities to participate in monthly SPIF (sales contests)!

• Exceptional promotion prospects.

• A strong emphasis on work-life balance.

• Supportive colleagues.

• Engaging virtual team-building activities.