Director, Product Marketing – Commercialization

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Develop and implement the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.

• Lead and nurture the team responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market.

• Set priorities, define roles and responsibilities, establish operating rhythms, and determine decision rights within the function.

• Distribute resources effectively across product launches, portfolio initiatives, market opportunities, and strategic priorities.

• Create a high-performing, customer-focused, market-oriented team while mentoring product marketing and market insights leaders and specialists.

• Provide guidance to Product and Executive Leadership on commercialization strategy, portfolio possibilities, customer requirements, market trends, and competitive threats.

• Manage positioning and messaging architecture, value propositions, persona-based messaging, use cases, proof points, product narratives, and product value messaging.

• Oversee the go-to-market strategy and commercialization process from opportunity validation through Early Engagement, Limited Market Release, General Availability, adoption, and lifecycle optimization.

• Establish governance for launches, readiness criteria, milestones, decision points, commercialization plans, and cross-functional accountability.

• Coordinate launch initiatives across Product, Marketing, Sales, Customer Success, Professional Services, Partnerships, Training, Finance, Legal, Operations, and other stakeholders.

• Direct product packaging and offer strategy, encompassing solution packaging, grouping, offer design, naming, bundling, and portfolio architecture.

• Contribute to pricing strategy, conduct willingness-to-pay research, develop business cases, assess market sizing, and identify revenue opportunities.

• Lead efforts for commercial readiness, including sales enablement, product collateral, pitch decks, demos, FAQs, release communications, and customer-facing materials.

• Spearhead market intelligence activities, Voice of Customer programs, customer interviews, user forums, market trend monitoring, segmentation, market sizing, and research.

• Supervise competitive intelligence initiatives, competitor monitoring, rapid-response analysis, battlecards, competitive briefings, conference intelligence, product comparisons, and field enablement.

• Define performance frameworks, metrics, executive dashboards, operating reviews, and continuous improvement initiatives.

⛳️ Requirements

• Over 12 years of experience in product marketing, commercialization, go-to-market strategy, portfolio marketing, market strategy, or related positions.

• Significant leadership experience in building and managing product marketing, commercialization, market intelligence, competitive intelligence, market research, or related teams.

• Proven success in commercializing complex healthcare, enterprise SaaS, technology, data, information, workflow, content, or platform products.

• Experience in establishing and scaling product marketing operating models, launch frameworks, governance, messaging standards, and commercialization practices.

• Strong comprehension of product positioning, messaging, customer segmentation, buyer and user personas, value propositions, product launches, adoption, and lifecycle marketing.

• Familiarity with product packaging, offer design, bundling, pricing inputs, willingness-to-pay research, market sizing, business cases, and commercial strategy.

• Demonstrated capability to leverage customer, market, competitive, and performance insights to influence product strategy, portfolio decisions, and executive priorities.

• Strong people leadership abilities, including organizational design, talent development, coaching, performance management, and resource prioritization.

• Capability to lead through influence and align Product, Marketing, Sales, Customer Success, Finance, Strategy, Legal, Operations, and executive stakeholders.

• Exceptional strategic and analytical thinking skills.

• Excellent communication, storytelling, and presentation skills for executive audiences.

• Ability to function effectively in a complex, global, and highly matrixed organization.

• Ability to navigate between enterprise strategy, organizational leadership, cross-functional alignment, and detailed execution.

• Preferred: experience in healthcare technology, clinical decision support, digital health, professional information, enterprise workflow, or regulated markets.

• Preferred: experience in commercializing AI-enabled products, clinical workflow solutions, data products, search, content, platforms, or decision-support products.

• Preferred: experience in supporting products with multiple customer segments, buyer types, users, geographic markets, and commercial models.

• Preferred: experience leading Early Engagement, Limited Market Release, pilot, beta, and General Availability programs.

• Preferred: experience with enterprise healthcare buyers, health system purchasing processes, clinical users, long sales cycles, and complex customer implementations.

• Preferred: experience in overseeing Voice of Customer, market research, competitive intelligence, segmentation, pricing, packaging, or win-loss programs.

• Preferred: experience in building or transforming product marketing and commercialization capabilities.

• Preferred: familiarity with competitive intelligence, market research, enablement, analytics, and product marketing technology platforms.

🏝️ Benefits

• Bonus eligibility.

• Medical, Dental, & Vision Plans.

• 401(k).

• FSA/HSA.

• Commuter Benefits.

• Tuition Assistance Plan.

• Vacation and Sick Time.

• Paid Parental Leave.