Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom, +2 more countries.

📋 Description

• Gain a deep understanding of target industries, customers, and their specific use cases.

• Investigate customer challenges, industry trends, and purchasing behaviors.

• Identify target segments and create ideal customer profiles along with buyer personas.

• Contribute to the go-to-market strategy.

• Take ownership of solution positioning and messaging.

• Convert complex technical capabilities into straightforward customer value propositions.

• Develop messaging frameworks, use-case narratives, proof points, and tailored messaging for specific personas.

• Maintain messaging consistency across sales materials, campaigns, web pages, and customer interactions.

• Produce pitch decks, solution overviews, discovery and qualification guides, objection handling resources, competitive battle cards, and demo narratives.

• Establish competitive differentiation and provide practical guidance for the field.

• Collaborate with Sales, Customer Advocacy, Content, Demand Generation, and Regional Marketing teams.

• Create customer stories and supporting proof points.

• Influence solution launches and marketing campaigns.

• Define target audiences, customer challenges, messaging, value propositions, and content needs.

• Develop thought leadership on industry challenges, market trends, and emerging technologies.

• Research and write thought leadership articles, positioning content, and other written materials.

• Shape the messaging and content for solution landing pages.

⛳️ Requirements

• Over 5 years of experience in B2B technology marketing.

• A minimum of 3 years in product marketing, solutions marketing, or a closely related area.

• Proven experience in translating complex technical capabilities and customer challenges into clear, compelling, and differentiated value propositions.

• Demonstrated success in creating practical sales materials and enablement resources.

• Understanding of enterprise sales cycles, buying groups, customer decision-making, and the influence of marketing on pipeline and revenue.

• Ability to research customers, industries, competitors, and emerging trends and convert findings into actionable insights.

• Exceptional writing and verbal communication skills.

• Skill in simplifying complex topics and conveying information clearly to diverse audiences.

• A mindset of curiosity, adaptability, continuous improvement, and openness to utilizing AI tools and automation.

• Capability to manage competing priorities, make informed decisions, and work independently.

• Proficiency in building cross-functional and geographically distributed relationships and influencing without direct authority.

• Some travel may be required.

• Preferred: experience in financial crime, fraud, AML, compliance, risk management, public sector, government, defense, law enforcement, enterprise data technologies, graph databases, advanced analytics, AI, Salesforce, Marketo, WordPress, web analytics tools, or Gong.

🏝️ Benefits

• A high-impact role that shapes the go-to-market strategy for a growing portfolio of industry solutions.

• Ownership and autonomy, with the freedom to turn ideas into actionable outcomes.

• Opportunity to work with advanced technology and engage with customers addressing complex, meaningful challenges.

• A collaborative international team across Product, Sales, Marketing, and Engineering.

• A supportive and highly collaborative environment.

• An inclusive, diverse, and equitable workplace.